Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1071 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$108,408.92
Filtered tolls
$32,522.36
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01015288 | GrubHub | $135.41 | $40.62 | $94.79 | 2026-03-11 18:41:29 |
| TXN-01015462 | GrubHub | $116.74 | $35.02 | $81.72 | 2026-03-11 18:40:50 |
| TXN-01015371 | GrubHub | $50.51 | $15.15 | $35.36 | 2026-03-11 18:14:42 |
| TXN-01015344 | GrubHub | $148.17 | $44.45 | $103.72 | 2026-03-11 15:53:59 |
| TXN-01015103 | GrubHub | $80.71 | $24.21 | $56.50 | 2026-03-11 15:41:04 |
| TXN-01014786 | GrubHub | $71.28 | $21.38 | $49.90 | 2026-03-11 14:48:49 |
| TXN-01015717 | GrubHub | $117.05 | $35.11 | $81.94 | 2026-03-11 14:00:57 |
| TXN-01015649 | GrubHub | $59.29 | $17.79 | $41.50 | 2026-03-11 13:54:51 |
| TXN-01014976 | GrubHub | $49.99 | $15.00 | $34.99 | 2026-03-11 13:46:26 |
| TXN-01015000 | GrubHub | $141.64 | $42.49 | $99.15 | 2026-03-11 13:34:09 |
| TXN-01015310 | GrubHub | $141.97 | $42.59 | $99.38 | 2026-03-11 13:26:55 |
| TXN-01014821 | GrubHub | $96.10 | $28.83 | $67.27 | 2026-03-11 13:24:17 |
| TXN-01015159 | GrubHub | $47.84 | $14.35 | $33.49 | 2026-03-11 13:19:14 |
| TXN-01015190 | GrubHub | $67.20 | $20.16 | $47.04 | 2026-03-11 13:14:41 |
| TXN-01014937 | GrubHub | $73.33 | $22.00 | $51.33 | 2026-03-11 12:41:54 |
| TXN-01015077 | GrubHub | $120.97 | $36.29 | $84.68 | 2026-03-11 12:39:09 |
| TXN-01015052 | GrubHub | $87.88 | $26.36 | $61.52 | 2026-03-11 12:33:50 |
| TXN-01014942 | GrubHub | $107.20 | $32.16 | $75.04 | 2026-03-11 12:18:56 |
| TXN-01015268 | GrubHub | $56.70 | $17.01 | $39.69 | 2026-03-11 12:15:03 |
| TXN-01015747 | GrubHub | $156.66 | $47.00 | $109.66 | 2026-03-11 12:14:04 |
| TXN-01014935 | GrubHub | $69.45 | $20.84 | $48.61 | 2026-03-11 11:18:57 |
| TXN-01015352 | GrubHub | $113.46 | $34.04 | $79.42 | 2026-03-11 11:16:21 |
| TXN-01015597 | GrubHub | $49.47 | $14.84 | $34.63 | 2026-03-11 09:06:56 |
| TXN-01015241 | GrubHub | $127.84 | $38.35 | $89.49 | 2026-03-11 08:06:32 |
| TXN-01014703 | GrubHub | $64.10 | $19.23 | $44.87 | 2026-03-10 21:57:25 |