Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1928 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$175,199.32
Filtered tolls
$4,555.26
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01016070 | Toast | $67.79 | $1.76 | $66.03 | 2026-03-22 18:49:04 |
| TXN-01016661 | Toast | $69.60 | $1.81 | $67.79 | 2026-03-22 18:40:23 |
| TXN-01015970 | Toast | $143.18 | $3.72 | $139.46 | 2026-03-22 18:25:44 |
| TXN-01015953 | Toast | $144.87 | $3.77 | $141.10 | 2026-03-22 18:14:48 |
| TXN-01015791 | Toast | $101.21 | $2.63 | $98.58 | 2026-03-22 17:58:45 |
| TXN-01016886 | Toast | $120.95 | $3.14 | $117.81 | 2026-03-22 17:44:13 |
| TXN-01016248 | Toast | $122.65 | $3.19 | $119.46 | 2026-03-22 17:43:46 |
| TXN-01016564 | Toast | $77.19 | $2.01 | $75.18 | 2026-03-22 17:12:11 |
| TXN-01016678 | Toast | $68.43 | $1.78 | $66.65 | 2026-03-22 17:04:31 |
| TXN-01016102 | Toast | $59.88 | $1.56 | $58.32 | 2026-03-22 17:02:02 |
| TXN-01016649 | Toast | $70.55 | $1.83 | $68.72 | 2026-03-22 16:43:24 |
| TXN-01015975 | Toast | $136.78 | $3.56 | $133.22 | 2026-03-22 16:04:21 |
| TXN-01017039 | Toast | $104.62 | $2.72 | $101.90 | 2026-03-22 16:00:46 |
| TXN-01016438 | Toast | $144.04 | $3.75 | $140.29 | 2026-03-22 15:52:37 |
| TXN-01016185 | Toast | $71.19 | $1.85 | $69.34 | 2026-03-22 15:37:06 |
| TXN-01016844 | Toast | $144.14 | $3.75 | $140.39 | 2026-03-22 15:07:24 |
| TXN-01016311 | Toast | $59.49 | $1.55 | $57.94 | 2026-03-22 14:59:45 |
| TXN-01016052 | Toast | $81.81 | $2.13 | $79.68 | 2026-03-22 14:47:06 |
| TXN-01017052 | Toast | $104.04 | $2.71 | $101.33 | 2026-03-22 14:43:29 |
| TXN-01017517 | Toast | $120.12 | $3.12 | $117.00 | 2026-03-22 14:38:30 |
| TXN-01016992 | Toast | $112.92 | $2.94 | $109.98 | 2026-03-22 14:37:41 |
| TXN-01016706 | Toast | $143.39 | $3.73 | $139.66 | 2026-03-22 14:34:45 |
| TXN-01017209 | Toast | $62.66 | $1.63 | $61.03 | 2026-03-22 14:23:53 |
| TXN-01016502 | Toast | $119.77 | $3.11 | $116.66 | 2026-03-22 14:14:17 |
| TXN-01016977 | Toast | $43.56 | $1.13 | $42.43 | 2026-03-22 13:59:22 |