Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01010763 | DoorDash | $154.22 | $46.27 | $107.95 | 2026-03-10 19:30:03 |
| TXN-01014479 | UberEats | $79.45 | $23.84 | $55.61 | 2026-03-10 19:27:26 |
| TXN-01009713 | DoorDash | $45.34 | $13.60 | $31.74 | 2026-03-10 19:24:07 |
| TXN-01011273 | DoorDash | $146.49 | $43.95 | $102.54 | 2026-03-10 19:19:00 |
| TXN-01009482 | DoorDash | $44.74 | $13.42 | $31.32 | 2026-03-10 19:17:28 |
| TXN-01013449 | UberEats | $49.85 | $14.96 | $34.89 | 2026-03-10 19:17:14 |
| TXN-01016376 | Toast | $132.38 | $3.44 | $128.94 | 2026-03-10 19:16:34 |
| TXN-01018674 | Square | $139.16 | $4.04 | $135.12 | 2026-03-10 19:15:04 |
| TXN-01019329 | Clover | $129.38 | $3.11 | $126.27 | 2026-03-10 19:14:32 |
| TXN-01013747 | UberEats | $104.66 | $31.40 | $73.26 | 2026-03-10 19:14:20 |
| TXN-01019419 | Clover | $67.20 | $1.61 | $65.59 | 2026-03-10 19:11:58 |
| TXN-01014171 | UberEats | $78.44 | $23.53 | $54.91 | 2026-03-10 19:11:15 |
| TXN-01017560 | Toast | $136.67 | $3.55 | $133.12 | 2026-03-10 19:07:49 |
| TXN-01014043 | UberEats | $84.40 | $25.32 | $59.08 | 2026-03-10 19:07:33 |
| TXN-01017346 | Toast | $121.98 | $3.17 | $118.81 | 2026-03-10 19:07:23 |
| TXN-01019501 | Clover | $41.99 | $1.01 | $40.98 | 2026-03-10 19:04:13 |
| TXN-01016425 | Toast | $136.90 | $3.56 | $133.34 | 2026-03-10 19:04:06 |
| TXN-01019812 | Clover | $85.03 | $2.04 | $82.99 | 2026-03-10 19:01:41 |
| TXN-01012088 | DoorDash | $133.55 | $40.07 | $93.48 | 2026-03-10 19:01:35 |
| TXN-01018198 | Square | $134.40 | $3.90 | $130.50 | 2026-03-10 19:01:24 |
| TXN-01014682 | UberEats | $149.07 | $44.72 | $104.35 | 2026-03-10 19:01:02 |
| TXN-01014612 | UberEats | $148.48 | $44.54 | $103.94 | 2026-03-10 18:58:47 |
| TXN-01016499 | Toast | $51.52 | $1.34 | $50.18 | 2026-03-10 18:57:50 |
| TXN-01012584 | UberEats | $156.41 | $46.92 | $109.49 | 2026-03-10 18:55:51 |
| TXN-01012595 | UberEats | $95.37 | $28.61 | $66.76 | 2026-03-10 18:55:16 |