Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 857 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$78,779.21
Filtered tolls
$1,890.75
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01019522 | Clover | $127.43 | $3.06 | $124.37 | 2026-04-04 10:34:59 |
| TXN-01019639 | Clover | $130.64 | $3.14 | $127.50 | 2026-04-04 10:23:04 |
| TXN-01019880 | Clover | $86.60 | $2.08 | $84.52 | 2026-04-04 10:03:43 |
| TXN-01019991 | Clover | $51.95 | $1.25 | $50.70 | 2026-04-04 08:45:17 |
| TXN-01019405 | Clover | $115.00 | $2.76 | $112.24 | 2026-04-04 08:36:48 |
| TXN-01019860 | Clover | $110.50 | $2.65 | $107.85 | 2026-04-04 07:17:08 |
| TXN-01019382 | Clover | $132.63 | $3.18 | $129.45 | 2026-04-03 21:40:01 |
| TXN-01019984 | Clover | $85.42 | $2.05 | $83.37 | 2026-04-03 20:36:47 |
| TXN-01020037 | Clover | $85.38 | $2.05 | $83.33 | 2026-04-03 20:32:57 |
| TXN-01019958 | Clover | $80.01 | $1.92 | $78.09 | 2026-04-03 19:55:17 |
| TXN-01019525 | Clover | $96.35 | $2.31 | $94.04 | 2026-04-03 19:32:47 |
| TXN-01019886 | Clover | $96.81 | $2.32 | $94.49 | 2026-04-03 19:29:39 |
| TXN-01019693 | Clover | $81.72 | $1.96 | $79.76 | 2026-04-03 19:24:21 |
| TXN-01019761 | Clover | $108.10 | $2.59 | $105.51 | 2026-04-03 18:57:17 |
| TXN-01019719 | Clover | $70.12 | $1.68 | $68.44 | 2026-04-03 18:39:29 |
| TXN-01019657 | Clover | $142.09 | $3.41 | $138.68 | 2026-04-03 18:27:28 |
| TXN-01019553 | Clover | $133.37 | $3.20 | $130.17 | 2026-04-03 17:31:44 |
| TXN-01019901 | Clover | $62.00 | $1.49 | $60.51 | 2026-04-03 16:56:09 |
| TXN-01019853 | Clover | $127.64 | $3.06 | $124.58 | 2026-04-03 16:27:00 |
| TXN-01019431 | Clover | $82.54 | $1.98 | $80.56 | 2026-04-03 16:18:31 |
| TXN-01019562 | Clover | $66.00 | $1.58 | $64.42 | 2026-04-03 16:09:26 |
| TXN-01019892 | Clover | $43.23 | $1.04 | $42.19 | 2026-04-03 16:00:16 |
| TXN-01019678 | Clover | $100.28 | $2.41 | $97.87 | 2026-04-03 14:41:46 |
| TXN-01019982 | Clover | $55.72 | $1.34 | $54.38 | 2026-04-03 14:26:39 |
| TXN-01019456 | Clover | $81.65 | $1.96 | $79.69 | 2026-04-03 14:11:41 |