Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2999 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$306,669.85
Filtered tolls
$92,000.18
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01009870 | DoorDash | $108.21 | $32.46 | $75.75 | 2026-04-06 12:31:10 |
| TXN-01010732 | DoorDash | $110.16 | $33.05 | $77.11 | 2026-04-06 12:12:35 |
| TXN-01012299 | DoorDash | $75.45 | $22.64 | $52.81 | 2026-04-06 12:00:58 |
| TXN-01010360 | DoorDash | $84.41 | $25.32 | $59.09 | 2026-04-06 11:40:23 |
| TXN-01011983 | DoorDash | $76.07 | $22.82 | $53.25 | 2026-04-06 11:39:44 |
| TXN-01009749 | DoorDash | $70.06 | $21.02 | $49.04 | 2026-04-06 11:28:20 |
| TXN-01011648 | DoorDash | $116.68 | $35.00 | $81.68 | 2026-04-06 11:27:05 |
| TXN-01011898 | DoorDash | $101.59 | $30.48 | $71.11 | 2026-04-06 11:24:11 |
| TXN-01011637 | DoorDash | $157.36 | $47.21 | $110.15 | 2026-04-06 11:16:25 |
| TXN-01011633 | DoorDash | $147.45 | $44.23 | $103.22 | 2026-04-06 11:06:34 |
| TXN-01009780 | DoorDash | $129.27 | $38.78 | $90.49 | 2026-04-06 11:05:24 |
| TXN-01010846 | DoorDash | $100.23 | $30.07 | $70.16 | 2026-04-06 11:03:39 |
| TXN-01009516 | DoorDash | $119.60 | $35.88 | $83.72 | 2026-04-06 11:01:56 |
| TXN-01012121 | DoorDash | $67.08 | $20.12 | $46.96 | 2026-04-06 11:00:33 |
| TXN-01010851 | DoorDash | $108.41 | $32.52 | $75.89 | 2026-04-06 10:53:34 |
| TXN-01011335 | DoorDash | $83.82 | $25.15 | $58.67 | 2026-04-06 10:23:17 |
| TXN-01009608 | DoorDash | $101.85 | $30.55 | $71.30 | 2026-04-06 10:22:43 |
| TXN-01010240 | DoorDash | $152.29 | $45.69 | $106.60 | 2026-04-06 09:48:26 |
| TXN-01011691 | DoorDash | $106.70 | $32.01 | $74.69 | 2026-04-06 09:47:58 |
| TXN-01010848 | DoorDash | $136.93 | $41.08 | $95.85 | 2026-04-06 08:39:17 |
| TXN-01010474 | DoorDash | $110.10 | $33.03 | $77.07 | 2026-04-06 07:26:25 |
| TXN-01010734 | DoorDash | $121.97 | $36.59 | $85.38 | 2026-04-05 23:56:10 |
| TXN-01011442 | DoorDash | $61.12 | $18.34 | $42.78 | 2026-04-05 23:16:18 |
| TXN-01009674 | DoorDash | $59.64 | $17.89 | $41.75 | 2026-04-05 23:08:45 |
| TXN-01011462 | DoorDash | $131.54 | $39.46 | $92.08 | 2026-04-05 22:02:18 |