Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1071 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$108,408.92
Filtered tolls
$32,522.36
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01015090 | GrubHub | $146.00 | $43.80 | $102.20 | 2026-04-05 12:00:42 |
| TXN-01014870 | GrubHub | $48.75 | $14.62 | $34.13 | 2026-04-05 11:59:01 |
| TXN-01014711 | GrubHub | $46.95 | $14.09 | $32.86 | 2026-04-05 11:10:22 |
| TXN-01015423 | GrubHub | $133.31 | $39.99 | $93.32 | 2026-04-05 11:02:44 |
| TXN-01014754 | GrubHub | $156.67 | $47.00 | $109.67 | 2026-04-05 10:42:31 |
| TXN-01014868 | GrubHub | $77.88 | $23.36 | $54.52 | 2026-04-05 10:20:44 |
| TXN-01014802 | GrubHub | $125.24 | $37.57 | $87.67 | 2026-04-05 10:09:31 |
| TXN-01014897 | GrubHub | $135.76 | $40.73 | $95.03 | 2026-04-04 21:39:37 |
| TXN-01014744 | GrubHub | $110.67 | $33.20 | $77.47 | 2026-04-04 21:29:13 |
| TXN-01015586 | GrubHub | $134.39 | $40.32 | $94.07 | 2026-04-04 21:13:38 |
| TXN-01015731 | GrubHub | $53.99 | $16.20 | $37.79 | 2026-04-04 20:44:22 |
| TXN-01015255 | GrubHub | $74.40 | $22.32 | $52.08 | 2026-04-04 20:22:29 |
| TXN-01015405 | GrubHub | $44.35 | $13.30 | $31.05 | 2026-04-04 19:59:06 |
| TXN-01015029 | GrubHub | $142.38 | $42.71 | $99.67 | 2026-04-04 19:36:41 |
| TXN-01014894 | GrubHub | $68.91 | $20.67 | $48.24 | 2026-04-04 19:27:20 |
| TXN-01015526 | GrubHub | $66.19 | $19.86 | $46.33 | 2026-04-04 18:50:50 |
| TXN-01015309 | GrubHub | $111.49 | $33.45 | $78.04 | 2026-04-04 18:49:59 |
| TXN-01015023 | GrubHub | $111.21 | $33.36 | $77.85 | 2026-04-04 18:37:19 |
| TXN-01014818 | GrubHub | $142.92 | $42.88 | $100.04 | 2026-04-04 18:17:38 |
| TXN-01015191 | GrubHub | $131.84 | $39.55 | $92.29 | 2026-04-04 17:29:55 |
| TXN-01015637 | GrubHub | $85.79 | $25.74 | $60.05 | 2026-04-04 17:24:53 |
| TXN-01015486 | GrubHub | $109.85 | $32.95 | $76.90 | 2026-04-04 17:19:45 |
| TXN-01015044 | GrubHub | $85.38 | $25.61 | $59.77 | 2026-04-04 15:51:34 |
| TXN-01014950 | GrubHub | $131.42 | $39.43 | $91.99 | 2026-04-04 15:21:11 |
| TXN-01015054 | GrubHub | $55.59 | $16.68 | $38.91 | 2026-04-04 14:53:39 |