Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1499 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$135,557.15
Filtered tolls
$3,931.35
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01018520 | Square | $68.66 | $1.99 | $66.67 | 2026-04-05 13:33:11 |
| TXN-01019116 | Square | $77.02 | $2.23 | $74.79 | 2026-04-05 13:27:15 |
| TXN-01018058 | Square | $61.60 | $1.79 | $59.81 | 2026-04-05 13:10:31 |
| TXN-01018814 | Square | $141.98 | $4.12 | $137.86 | 2026-04-05 13:00:40 |
| TXN-01017967 | Square | $65.66 | $1.90 | $63.76 | 2026-04-05 12:59:00 |
| TXN-01017863 | Square | $63.42 | $1.84 | $61.58 | 2026-04-05 12:53:57 |
| TXN-01018816 | Square | $41.80 | $1.21 | $40.59 | 2026-04-05 12:46:09 |
| TXN-01018344 | Square | $92.72 | $2.69 | $90.03 | 2026-04-05 12:34:36 |
| TXN-01018460 | Square | $103.92 | $3.01 | $100.91 | 2026-04-05 12:24:28 |
| TXN-01018562 | Square | $42.17 | $1.22 | $40.95 | 2026-04-05 12:17:22 |
| TXN-01018191 | Square | $103.12 | $2.99 | $100.13 | 2026-04-05 12:15:37 |
| TXN-01019061 | Square | $82.61 | $2.40 | $80.21 | 2026-04-05 11:57:26 |
| TXN-01017804 | Square | $143.31 | $4.16 | $139.15 | 2026-04-05 11:50:02 |
| TXN-01018604 | Square | $119.30 | $3.46 | $115.84 | 2026-04-05 11:21:05 |
| TXN-01018224 | Square | $48.67 | $1.41 | $47.26 | 2026-04-05 11:12:34 |
| TXN-01018974 | Square | $52.31 | $1.52 | $50.79 | 2026-04-05 09:48:06 |
| TXN-01019176 | Square | $61.99 | $1.80 | $60.19 | 2026-04-05 09:26:44 |
| TXN-01018118 | Square | $68.73 | $1.99 | $66.74 | 2026-04-05 08:51:24 |
| TXN-01019029 | Square | $69.17 | $2.01 | $67.16 | 2026-04-05 08:28:54 |
| TXN-01018556 | Square | $119.49 | $3.47 | $116.02 | 2026-04-04 21:57:06 |
| TXN-01018091 | Square | $73.55 | $2.13 | $71.42 | 2026-04-04 21:57:02 |
| TXN-01018984 | Square | $82.17 | $2.38 | $79.79 | 2026-04-04 21:43:11 |
| TXN-01018529 | Square | $51.42 | $1.49 | $49.93 | 2026-04-04 20:56:58 |
| TXN-01019135 | Square | $44.36 | $1.29 | $43.07 | 2026-04-04 20:50:52 |
| TXN-01018480 | Square | $100.74 | $2.92 | $97.82 | 2026-04-04 20:46:11 |