Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1928 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$175,199.32
Filtered tolls
$4,555.26
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01016301 | Toast | $94.21 | $2.45 | $91.76 | 2026-04-06 11:26:21 |
| TXN-01017641 | Toast | $100.78 | $2.62 | $98.16 | 2026-04-06 10:05:46 |
| TXN-01015841 | Toast | $64.55 | $1.68 | $62.87 | 2026-04-06 09:15:35 |
| TXN-01015878 | Toast | $136.84 | $3.56 | $133.28 | 2026-04-06 08:59:26 |
| TXN-01016147 | Toast | $53.08 | $1.38 | $51.70 | 2026-04-05 23:21:49 |
| TXN-01015962 | Toast | $127.97 | $3.33 | $124.64 | 2026-04-05 21:52:43 |
| TXN-01017280 | Toast | $46.51 | $1.21 | $45.30 | 2026-04-05 20:49:44 |
| TXN-01015859 | Toast | $67.52 | $1.76 | $65.76 | 2026-04-05 20:21:01 |
| TXN-01017414 | Toast | $74.12 | $1.93 | $72.19 | 2026-04-05 20:06:37 |
| TXN-01015893 | Toast | $108.23 | $2.81 | $105.42 | 2026-04-05 20:03:54 |
| TXN-01016758 | Toast | $111.57 | $2.90 | $108.67 | 2026-04-05 19:57:07 |
| TXN-01017460 | Toast | $76.42 | $1.99 | $74.43 | 2026-04-05 19:57:07 |
| TXN-01017367 | Toast | $133.04 | $3.46 | $129.58 | 2026-04-05 19:39:58 |
| TXN-01016465 | Toast | $106.53 | $2.77 | $103.76 | 2026-04-05 19:37:26 |
| TXN-01017577 | Toast | $91.66 | $2.38 | $89.28 | 2026-04-05 19:10:07 |
| TXN-01016989 | Toast | $54.44 | $1.42 | $53.02 | 2026-04-05 19:03:14 |
| TXN-01017513 | Toast | $114.58 | $2.98 | $111.60 | 2026-04-05 18:45:28 |
| TXN-01015851 | Toast | $105.14 | $2.73 | $102.41 | 2026-04-05 18:41:11 |
| TXN-01016532 | Toast | $91.49 | $2.38 | $89.11 | 2026-04-05 18:32:15 |
| TXN-01016604 | Toast | $114.69 | $2.98 | $111.71 | 2026-04-05 18:28:53 |
| TXN-01016207 | Toast | $122.91 | $3.20 | $119.71 | 2026-04-05 18:27:40 |
| TXN-01016534 | Toast | $39.41 | $1.02 | $38.39 | 2026-04-05 18:25:56 |
| TXN-01017606 | Toast | $43.95 | $1.14 | $42.81 | 2026-04-05 18:13:28 |
| TXN-01016642 | Toast | $68.48 | $1.78 | $66.70 | 2026-04-05 17:57:17 |
| TXN-01016004 | Toast | $83.21 | $2.16 | $81.05 | 2026-04-05 17:10:09 |