Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2999 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$306,669.85
Filtered tolls
$92,000.18
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01011497 | DoorDash | $61.93 | $18.58 | $43.35 | 2026-03-28 13:45:37 |
| TXN-01011085 | DoorDash | $79.65 | $23.89 | $55.76 | 2026-03-28 13:41:38 |
| TXN-01010723 | DoorDash | $121.60 | $36.48 | $85.12 | 2026-03-28 13:39:39 |
| TXN-01011244 | DoorDash | $47.10 | $14.13 | $32.97 | 2026-03-28 13:35:42 |
| TXN-01009861 | DoorDash | $70.56 | $21.17 | $49.39 | 2026-03-28 13:16:13 |
| TXN-01009733 | DoorDash | $93.52 | $28.06 | $65.46 | 2026-03-28 13:10:53 |
| TXN-01011370 | DoorDash | $67.70 | $20.31 | $47.39 | 2026-03-28 13:07:49 |
| TXN-01011795 | DoorDash | $97.82 | $29.35 | $68.47 | 2026-03-28 13:07:23 |
| TXN-01010621 | DoorDash | $50.13 | $15.04 | $35.09 | 2026-03-28 13:05:57 |
| TXN-01011664 | DoorDash | $93.50 | $28.05 | $65.45 | 2026-03-28 12:58:29 |
| TXN-01011453 | DoorDash | $107.25 | $32.17 | $75.08 | 2026-03-28 12:56:26 |
| TXN-01010078 | DoorDash | $130.89 | $39.27 | $91.62 | 2026-03-28 12:55:59 |
| TXN-01011858 | DoorDash | $73.95 | $22.18 | $51.77 | 2026-03-28 12:54:15 |
| TXN-01011769 | DoorDash | $102.35 | $30.70 | $71.65 | 2026-03-28 12:51:20 |
| TXN-01011412 | DoorDash | $83.00 | $24.90 | $58.10 | 2026-03-28 12:49:57 |
| TXN-01009520 | DoorDash | $136.47 | $40.94 | $95.53 | 2026-03-28 12:49:29 |
| TXN-01010121 | DoorDash | $121.68 | $36.50 | $85.18 | 2026-03-28 12:46:44 |
| TXN-01011053 | DoorDash | $62.58 | $18.77 | $43.81 | 2026-03-28 12:37:39 |
| TXN-01011713 | DoorDash | $156.51 | $46.95 | $109.56 | 2026-03-28 12:30:47 |
| TXN-01009806 | DoorDash | $77.53 | $23.26 | $54.27 | 2026-03-28 12:28:24 |
| TXN-01011804 | DoorDash | $100.13 | $30.04 | $70.09 | 2026-03-28 12:20:22 |
| TXN-01009884 | DoorDash | $153.03 | $45.91 | $107.12 | 2026-03-28 12:19:13 |
| TXN-01009911 | DoorDash | $93.41 | $28.02 | $65.39 | 2026-03-28 12:13:02 |
| TXN-01011591 | DoorDash | $145.20 | $43.56 | $101.64 | 2026-03-28 12:11:21 |
| TXN-01010022 | DoorDash | $112.06 | $33.62 | $78.44 | 2026-03-28 12:06:49 |