Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1071 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$108,408.92
Filtered tolls
$32,522.36
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01015171 | GrubHub | $75.66 | $22.70 | $52.96 | 2026-03-10 21:41:54 |
| TXN-01014808 | GrubHub | $156.74 | $47.02 | $109.72 | 2026-03-10 21:29:55 |
| TXN-01015129 | GrubHub | $76.31 | $22.89 | $53.42 | 2026-03-10 21:29:50 |
| TXN-01015563 | GrubHub | $108.81 | $32.64 | $76.17 | 2026-03-10 20:58:00 |
| TXN-01015356 | GrubHub | $72.95 | $21.89 | $51.06 | 2026-03-10 20:36:50 |
| TXN-01015459 | GrubHub | $140.04 | $42.01 | $98.03 | 2026-03-10 20:31:06 |
| TXN-01014781 | GrubHub | $49.64 | $14.89 | $34.75 | 2026-03-10 20:22:52 |
| TXN-01014891 | GrubHub | $131.06 | $39.32 | $91.74 | 2026-03-10 20:21:40 |
| TXN-01015503 | GrubHub | $61.65 | $18.49 | $43.16 | 2026-03-10 20:03:16 |
| TXN-01014930 | GrubHub | $132.97 | $39.89 | $93.08 | 2026-03-10 19:33:44 |
| TXN-01015652 | GrubHub | $82.14 | $24.64 | $57.50 | 2026-03-10 18:39:14 |
| TXN-01015101 | GrubHub | $121.66 | $36.50 | $85.16 | 2026-03-10 17:56:23 |
| TXN-01014881 | GrubHub | $83.22 | $24.97 | $58.25 | 2026-03-10 17:09:51 |
| TXN-01015247 | GrubHub | $101.29 | $30.39 | $70.90 | 2026-03-10 16:58:41 |
| TXN-01015197 | GrubHub | $142.89 | $42.87 | $100.02 | 2026-03-10 16:21:02 |
| TXN-01015145 | GrubHub | $119.92 | $35.98 | $83.94 | 2026-03-10 15:58:00 |
| TXN-01015621 | GrubHub | $117.64 | $35.29 | $82.35 | 2026-03-10 15:00:13 |
| TXN-01014760 | GrubHub | $113.90 | $34.17 | $79.73 | 2026-03-10 14:27:59 |
| TXN-01015466 | GrubHub | $55.58 | $16.67 | $38.91 | 2026-03-10 14:21:27 |
| TXN-01015732 | GrubHub | $122.20 | $36.66 | $85.54 | 2026-03-10 13:39:07 |
| TXN-01015290 | GrubHub | $75.77 | $22.73 | $53.04 | 2026-03-10 13:31:30 |
| TXN-01015710 | GrubHub | $79.41 | $23.82 | $55.59 | 2026-03-10 12:55:45 |
| TXN-01014865 | GrubHub | $142.92 | $42.88 | $100.04 | 2026-03-10 12:26:16 |
| TXN-01015096 | GrubHub | $108.66 | $32.60 | $76.06 | 2026-03-10 12:00:44 |
| TXN-01015173 | GrubHub | $71.28 | $21.38 | $49.90 | 2026-03-10 11:53:39 |