Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1499 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$135,557.15
Filtered tolls
$3,931.35
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01018004 | Square | $102.45 | $2.97 | $99.48 | 2026-03-18 17:32:04 |
| TXN-01018694 | Square | $45.43 | $1.32 | $44.11 | 2026-03-18 17:13:43 |
| TXN-01018448 | Square | $44.14 | $1.28 | $42.86 | 2026-03-18 16:52:46 |
| TXN-01018494 | Square | $43.77 | $1.27 | $42.50 | 2026-03-18 15:30:56 |
| TXN-01017819 | Square | $58.67 | $1.70 | $56.97 | 2026-03-18 15:09:11 |
| TXN-01019050 | Square | $51.88 | $1.50 | $50.38 | 2026-03-18 15:04:58 |
| TXN-01017719 | Square | $86.80 | $2.52 | $84.28 | 2026-03-18 14:53:15 |
| TXN-01018829 | Square | $51.92 | $1.51 | $50.41 | 2026-03-18 14:36:34 |
| TXN-01018952 | Square | $43.25 | $1.25 | $42.00 | 2026-03-18 13:55:31 |
| TXN-01018366 | Square | $116.09 | $3.37 | $112.72 | 2026-03-18 13:46:23 |
| TXN-01018202 | Square | $51.06 | $1.48 | $49.58 | 2026-03-18 13:46:18 |
| TXN-01017899 | Square | $140.54 | $4.08 | $136.46 | 2026-03-18 13:32:11 |
| TXN-01018819 | Square | $60.67 | $1.76 | $58.91 | 2026-03-18 13:31:08 |
| TXN-01019159 | Square | $38.60 | $1.12 | $37.48 | 2026-03-18 13:11:02 |
| TXN-01018946 | Square | $61.41 | $1.78 | $59.63 | 2026-03-18 13:04:22 |
| TXN-01018840 | Square | $122.11 | $3.54 | $118.57 | 2026-03-18 13:04:17 |
| TXN-01018961 | Square | $130.06 | $3.77 | $126.29 | 2026-03-18 12:56:26 |
| TXN-01018934 | Square | $53.25 | $1.54 | $51.71 | 2026-03-18 12:51:32 |
| TXN-01019128 | Square | $71.39 | $2.07 | $69.32 | 2026-03-18 12:37:02 |
| TXN-01018606 | Square | $57.70 | $1.67 | $56.03 | 2026-03-18 12:30:56 |
| TXN-01017769 | Square | $42.28 | $1.23 | $41.05 | 2026-03-18 12:23:57 |
| TXN-01018972 | Square | $49.36 | $1.43 | $47.93 | 2026-03-18 12:15:11 |
| TXN-01018071 | Square | $132.93 | $3.85 | $129.08 | 2026-03-18 11:56:36 |
| TXN-01019109 | Square | $86.15 | $2.50 | $83.65 | 2026-03-18 11:56:23 |
| TXN-01017725 | Square | $45.06 | $1.31 | $43.75 | 2026-03-18 11:49:44 |