Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1928 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$175,199.32
Filtered tolls
$4,555.26
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01016405 | Toast | $88.08 | $2.29 | $85.79 | 2026-03-22 13:47:47 |
| TXN-01017161 | Toast | $88.72 | $2.31 | $86.41 | 2026-03-22 13:30:20 |
| TXN-01015822 | Toast | $87.95 | $2.29 | $85.66 | 2026-03-22 13:27:58 |
| TXN-01017489 | Toast | $141.00 | $3.67 | $137.33 | 2026-03-22 13:14:04 |
| TXN-01016966 | Toast | $88.66 | $2.31 | $86.35 | 2026-03-22 13:13:04 |
| TXN-01015913 | Toast | $52.18 | $1.36 | $50.82 | 2026-03-22 13:01:24 |
| TXN-01016744 | Toast | $47.55 | $1.24 | $46.31 | 2026-03-22 12:48:59 |
| TXN-01016220 | Toast | $98.27 | $2.56 | $95.71 | 2026-03-22 12:41:23 |
| TXN-01016163 | Toast | $97.41 | $2.53 | $94.88 | 2026-03-22 12:29:29 |
| TXN-01017131 | Toast | $66.57 | $1.73 | $64.84 | 2026-03-22 12:19:23 |
| TXN-01016508 | Toast | $142.74 | $3.71 | $139.03 | 2026-03-22 12:16:43 |
| TXN-01016938 | Toast | $77.56 | $2.02 | $75.54 | 2026-03-22 12:13:10 |
| TXN-01016128 | Toast | $80.51 | $2.09 | $78.42 | 2026-03-22 12:12:42 |
| TXN-01017290 | Toast | $89.88 | $2.34 | $87.54 | 2026-03-22 11:53:56 |
| TXN-01016507 | Toast | $68.55 | $1.78 | $66.77 | 2026-03-22 11:53:44 |
| TXN-01016940 | Toast | $74.95 | $1.95 | $73.00 | 2026-03-22 11:19:17 |
| TXN-01015828 | Toast | $117.76 | $3.06 | $114.70 | 2026-03-22 11:11:02 |
| TXN-01015833 | Toast | $114.53 | $2.98 | $111.55 | 2026-03-22 11:02:45 |
| TXN-01017126 | Toast | $57.30 | $1.49 | $55.81 | 2026-03-22 11:00:25 |
| TXN-01016752 | Toast | $63.60 | $1.65 | $61.95 | 2026-03-22 10:50:11 |
| TXN-01017387 | Toast | $133.46 | $3.47 | $129.99 | 2026-03-22 10:30:03 |
| TXN-01015787 | Toast | $40.17 | $1.04 | $39.13 | 2026-03-22 10:01:22 |
| TXN-01015806 | Toast | $107.69 | $2.80 | $104.89 | 2026-03-22 09:02:40 |
| TXN-01015870 | Toast | $69.65 | $1.81 | $67.84 | 2026-03-21 23:51:14 |
| TXN-01016093 | Toast | $55.27 | $1.44 | $53.83 | 2026-03-21 23:16:47 |