Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2356 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$237,888.87
Filtered tolls
$71,366.19
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01013352 | UberEats | $76.08 | $22.82 | $53.26 | 2026-03-25 18:31:12 |
| TXN-01013586 | UberEats | $96.28 | $28.88 | $67.40 | 2026-03-25 18:27:40 |
| TXN-01014125 | UberEats | $78.03 | $23.41 | $54.62 | 2026-03-25 18:23:53 |
| TXN-01013541 | UberEats | $115.03 | $34.51 | $80.52 | 2026-03-25 18:20:59 |
| TXN-01012601 | UberEats | $83.19 | $24.96 | $58.23 | 2026-03-25 18:11:59 |
| TXN-01013718 | UberEats | $44.59 | $13.38 | $31.21 | 2026-03-25 18:11:08 |
| TXN-01012692 | UberEats | $96.26 | $28.88 | $67.38 | 2026-03-25 18:09:53 |
| TXN-01013208 | UberEats | $114.89 | $34.47 | $80.42 | 2026-03-25 18:06:48 |
| TXN-01012699 | UberEats | $70.98 | $21.29 | $49.69 | 2026-03-25 17:56:25 |
| TXN-01014118 | UberEats | $109.31 | $32.79 | $76.52 | 2026-03-25 17:49:37 |
| TXN-01014476 | UberEats | $72.08 | $21.62 | $50.46 | 2026-03-25 17:39:45 |
| TXN-01014011 | UberEats | $63.02 | $18.91 | $44.11 | 2026-03-25 17:36:45 |
| TXN-01013451 | UberEats | $106.28 | $31.88 | $74.40 | 2026-03-25 17:30:29 |
| TXN-01013531 | UberEats | $46.65 | $13.99 | $32.66 | 2026-03-25 17:29:10 |
| TXN-01014460 | UberEats | $101.64 | $30.49 | $71.15 | 2026-03-25 17:20:21 |
| TXN-01013057 | UberEats | $131.27 | $39.38 | $91.89 | 2026-03-25 17:08:31 |
| TXN-01013460 | UberEats | $88.96 | $26.69 | $62.27 | 2026-03-25 16:18:54 |
| TXN-01014502 | UberEats | $60.93 | $18.28 | $42.65 | 2026-03-25 15:50:37 |
| TXN-01012483 | UberEats | $62.92 | $18.88 | $44.04 | 2026-03-25 15:39:59 |
| TXN-01013182 | UberEats | $154.13 | $46.24 | $107.89 | 2026-03-25 15:38:08 |
| TXN-01013127 | UberEats | $101.08 | $30.32 | $70.76 | 2026-03-25 15:29:59 |
| TXN-01014294 | UberEats | $120.90 | $36.27 | $84.63 | 2026-03-25 15:24:07 |
| TXN-01013506 | UberEats | $133.42 | $40.03 | $93.39 | 2026-03-25 15:13:24 |
| TXN-01012520 | UberEats | $73.49 | $22.05 | $51.44 | 2026-03-25 14:50:55 |
| TXN-01012927 | UberEats | $91.29 | $27.39 | $63.90 | 2026-03-25 13:55:19 |