Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01012955 | UberEats | $151.04 | $45.31 | $105.73 | 2026-03-09 18:12:18 |
| TXN-01012490 | UberEats | $137.10 | $41.13 | $95.97 | 2026-03-09 18:11:43 |
| TXN-01010977 | DoorDash | $89.88 | $26.96 | $62.92 | 2026-03-09 18:09:52 |
| TXN-01014805 | GrubHub | $62.44 | $18.73 | $43.71 | 2026-03-09 18:09:08 |
| TXN-01010434 | DoorDash | $115.16 | $34.55 | $80.61 | 2026-03-09 18:07:28 |
| TXN-01016582 | Toast | $128.75 | $3.35 | $125.40 | 2026-03-09 18:05:38 |
| TXN-01018036 | Square | $139.23 | $4.04 | $135.19 | 2026-03-09 18:04:49 |
| TXN-01018357 | Square | $73.22 | $2.12 | $71.10 | 2026-03-09 18:04:24 |
| TXN-01015056 | GrubHub | $102.04 | $30.61 | $71.43 | 2026-03-09 18:03:36 |
| TXN-01019213 | Clover | $67.36 | $1.62 | $65.74 | 2026-03-09 18:01:14 |
| TXN-01014971 | GrubHub | $148.79 | $44.64 | $104.15 | 2026-03-09 18:00:40 |
| TXN-01011346 | DoorDash | $82.02 | $24.61 | $57.41 | 2026-03-09 17:58:22 |
| TXN-01010980 | DoorDash | $113.74 | $34.12 | $79.62 | 2026-03-09 17:54:05 |
| TXN-01016568 | Toast | $50.96 | $1.32 | $49.64 | 2026-03-09 17:53:06 |
| TXN-01019401 | Clover | $65.58 | $1.57 | $64.01 | 2026-03-09 17:51:20 |
| TXN-01010688 | DoorDash | $115.23 | $34.57 | $80.66 | 2026-03-09 17:50:39 |
| TXN-01011805 | DoorDash | $114.22 | $34.27 | $79.95 | 2026-03-09 17:49:49 |
| TXN-01016030 | Toast | $125.40 | $3.26 | $122.14 | 2026-03-09 17:46:21 |
| TXN-01017918 | Square | $79.20 | $2.30 | $76.90 | 2026-03-09 17:44:40 |
| TXN-01012356 | UberEats | $149.24 | $44.77 | $104.47 | 2026-03-09 17:42:08 |
| TXN-01013830 | UberEats | $136.44 | $40.93 | $95.51 | 2026-03-09 17:39:03 |
| TXN-01019708 | Clover | $59.40 | $1.43 | $57.97 | 2026-03-09 17:38:22 |
| TXN-01015367 | GrubHub | $77.29 | $23.19 | $54.10 | 2026-03-09 17:37:52 |
| TXN-01010508 | DoorDash | $141.88 | $42.56 | $99.32 | 2026-03-09 17:34:27 |
| TXN-01011134 | DoorDash | $144.76 | $43.43 | $101.33 | 2026-03-09 17:28:04 |