Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01010853 | DoorDash | $131.09 | $39.33 | $91.76 | 2026-03-09 17:27:24 |
| TXN-01009613 | DoorDash | $78.62 | $23.59 | $55.03 | 2026-03-09 17:26:59 |
| TXN-01010798 | DoorDash | $149.13 | $44.74 | $104.39 | 2026-03-09 17:25:31 |
| TXN-01015121 | GrubHub | $65.68 | $19.70 | $45.98 | 2026-03-09 17:23:28 |
| TXN-01014769 | GrubHub | $103.33 | $31.00 | $72.33 | 2026-03-09 17:21:04 |
| TXN-01011109 | DoorDash | $71.64 | $21.49 | $50.15 | 2026-03-09 17:19:57 |
| TXN-01014785 | GrubHub | $61.01 | $18.30 | $42.71 | 2026-03-09 17:16:25 |
| TXN-01016800 | Toast | $57.41 | $1.49 | $55.92 | 2026-03-09 17:15:38 |
| TXN-01017014 | Toast | $58.88 | $1.53 | $57.35 | 2026-03-09 17:15:35 |
| TXN-01014837 | GrubHub | $44.22 | $13.27 | $30.95 | 2026-03-09 17:13:32 |
| TXN-01019285 | Clover | $77.92 | $1.87 | $76.05 | 2026-03-09 17:06:50 |
| TXN-01012710 | UberEats | $44.86 | $13.46 | $31.40 | 2026-03-09 17:01:41 |
| TXN-01011163 | DoorDash | $143.92 | $43.18 | $100.74 | 2026-03-09 17:01:21 |
| TXN-01019741 | Clover | $41.53 | $1.00 | $40.53 | 2026-03-09 16:56:00 |
| TXN-01013760 | UberEats | $75.05 | $22.51 | $52.54 | 2026-03-09 16:54:08 |
| TXN-01019112 | Square | $116.66 | $3.38 | $113.28 | 2026-03-09 16:49:43 |
| TXN-01012174 | DoorDash | $52.47 | $15.74 | $36.73 | 2026-03-09 16:48:40 |
| TXN-01017628 | Toast | $110.47 | $2.87 | $107.60 | 2026-03-09 16:45:24 |
| TXN-01017881 | Square | $126.38 | $3.67 | $122.71 | 2026-03-09 16:39:38 |
| TXN-01011178 | DoorDash | $131.68 | $39.50 | $92.18 | 2026-03-09 16:36:19 |
| TXN-01013739 | UberEats | $75.31 | $22.59 | $52.72 | 2026-03-09 16:33:49 |
| TXN-01010411 | DoorDash | $157.84 | $47.35 | $110.49 | 2026-03-09 16:29:05 |
| TXN-01016761 | Toast | $99.76 | $2.59 | $97.17 | 2026-03-09 16:27:29 |
| TXN-01012054 | DoorDash | $80.98 | $24.29 | $56.69 | 2026-03-09 16:19:20 |
| TXN-01011882 | DoorDash | $104.32 | $31.30 | $73.02 | 2026-03-09 16:12:05 |