Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01015676 | GrubHub | $104.75 | $31.42 | $73.33 | 2026-03-09 16:07:51 |
| TXN-01011659 | DoorDash | $74.71 | $22.41 | $52.30 | 2026-03-09 16:01:51 |
| TXN-01017087 | Toast | $129.61 | $3.37 | $126.24 | 2026-03-09 15:59:43 |
| TXN-01013334 | UberEats | $72.59 | $21.78 | $50.81 | 2026-03-09 15:52:40 |
| TXN-01010604 | DoorDash | $103.61 | $31.08 | $72.53 | 2026-03-09 15:51:06 |
| TXN-01011758 | DoorDash | $96.52 | $28.96 | $67.56 | 2026-03-09 15:49:15 |
| TXN-01012025 | DoorDash | $144.34 | $43.30 | $101.04 | 2026-03-09 15:42:47 |
| TXN-01016759 | Toast | $110.30 | $2.87 | $107.43 | 2026-03-09 15:40:37 |
| TXN-01016427 | Toast | $108.90 | $2.83 | $106.07 | 2026-03-09 15:37:36 |
| TXN-01012669 | UberEats | $50.94 | $15.28 | $35.66 | 2026-03-09 15:36:09 |
| TXN-01012447 | UberEats | $134.45 | $40.33 | $94.12 | 2026-03-09 15:28:41 |
| TXN-01012148 | DoorDash | $155.93 | $46.78 | $109.15 | 2026-03-09 15:28:21 |
| TXN-01018377 | Square | $51.69 | $1.50 | $50.19 | 2026-03-09 15:24:32 |
| TXN-01011510 | DoorDash | $47.24 | $14.17 | $33.07 | 2026-03-09 15:21:25 |
| TXN-01016362 | Toast | $54.09 | $1.41 | $52.68 | 2026-03-09 15:15:01 |
| TXN-01009854 | DoorDash | $81.64 | $24.49 | $57.15 | 2026-03-09 15:14:45 |
| TXN-01011991 | DoorDash | $109.75 | $32.92 | $76.83 | 2026-03-09 15:11:22 |
| TXN-01014595 | UberEats | $95.20 | $28.56 | $66.64 | 2026-03-09 15:06:49 |
| TXN-01016104 | Toast | $39.82 | $1.04 | $38.78 | 2026-03-09 15:02:57 |
| TXN-01019476 | Clover | $49.35 | $1.18 | $48.17 | 2026-03-09 14:53:30 |
| TXN-01010029 | DoorDash | $133.71 | $40.11 | $93.60 | 2026-03-09 14:51:17 |
| TXN-01016243 | Toast | $102.61 | $2.67 | $99.94 | 2026-03-09 14:42:16 |
| TXN-01013618 | UberEats | $107.18 | $32.15 | $75.03 | 2026-03-09 14:41:48 |
| TXN-01018717 | Square | $102.04 | $2.96 | $99.08 | 2026-03-09 14:39:05 |
| TXN-01009936 | DoorDash | $155.91 | $46.77 | $109.14 | 2026-03-09 14:38:31 |