Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01012468 | UberEats | $128.04 | $38.41 | $89.63 | 2026-03-09 14:36:24 |
| TXN-01016439 | Toast | $84.61 | $2.20 | $82.41 | 2026-03-09 14:35:31 |
| TXN-01019054 | Square | $144.05 | $4.18 | $139.87 | 2026-03-09 14:35:21 |
| TXN-01013538 | UberEats | $93.26 | $27.98 | $65.28 | 2026-03-09 14:34:48 |
| TXN-01018860 | Square | $49.02 | $1.42 | $47.60 | 2026-03-09 14:34:24 |
| TXN-01012599 | UberEats | $121.75 | $36.52 | $85.23 | 2026-03-09 14:34:08 |
| TXN-01019616 | Clover | $116.95 | $2.81 | $114.14 | 2026-03-09 14:32:23 |
| TXN-01017356 | Toast | $105.41 | $2.74 | $102.67 | 2026-03-09 14:30:15 |
| TXN-01013343 | UberEats | $53.91 | $16.17 | $37.74 | 2026-03-09 14:28:29 |
| TXN-01018930 | Square | $125.63 | $3.64 | $121.99 | 2026-03-09 14:22:03 |
| TXN-01011306 | DoorDash | $132.36 | $39.71 | $92.65 | 2026-03-09 14:21:07 |
| TXN-01011696 | DoorDash | $145.57 | $43.67 | $101.90 | 2026-03-09 14:20:43 |
| TXN-01011597 | DoorDash | $73.50 | $22.05 | $51.45 | 2026-03-09 14:17:39 |
| TXN-01010192 | DoorDash | $85.38 | $25.61 | $59.77 | 2026-03-09 14:09:57 |
| TXN-01013710 | UberEats | $116.21 | $34.86 | $81.35 | 2026-03-09 14:09:12 |
| TXN-01011119 | DoorDash | $143.13 | $42.94 | $100.19 | 2026-03-09 14:07:25 |
| TXN-01011537 | DoorDash | $75.81 | $22.74 | $53.07 | 2026-03-09 14:05:55 |
| TXN-01013165 | UberEats | $90.47 | $27.14 | $63.33 | 2026-03-09 14:03:11 |
| TXN-01012122 | DoorDash | $55.82 | $16.75 | $39.07 | 2026-03-09 14:02:48 |
| TXN-01014608 | UberEats | $148.45 | $44.53 | $103.92 | 2026-03-09 14:00:53 |
| TXN-01015753 | GrubHub | $61.98 | $18.59 | $43.39 | 2026-03-09 13:59:36 |
| TXN-01010038 | DoorDash | $83.69 | $25.11 | $58.58 | 2026-03-09 13:59:32 |
| TXN-01019201 | Clover | $55.49 | $1.33 | $54.16 | 2026-03-09 13:58:06 |
| TXN-01016632 | Toast | $65.63 | $1.71 | $63.92 | 2026-03-09 13:51:22 |
| TXN-01014062 | UberEats | $66.00 | $19.80 | $46.20 | 2026-03-09 13:50:46 |