Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01014521 | UberEats | $76.42 | $22.93 | $53.49 | 2026-03-09 13:49:19 |
| TXN-01016622 | Toast | $134.33 | $3.49 | $130.84 | 2026-03-09 13:47:27 |
| TXN-01012103 | DoorDash | $51.32 | $15.40 | $35.92 | 2026-03-09 13:44:11 |
| TXN-01015304 | GrubHub | $57.27 | $17.18 | $40.09 | 2026-03-09 13:43:50 |
| TXN-01014508 | UberEats | $128.73 | $38.62 | $90.11 | 2026-03-09 13:42:13 |
| TXN-01012049 | DoorDash | $74.18 | $22.25 | $51.93 | 2026-03-09 13:41:54 |
| TXN-01011837 | DoorDash | $109.96 | $32.99 | $76.97 | 2026-03-09 13:41:28 |
| TXN-01010866 | DoorDash | $153.02 | $45.91 | $107.11 | 2026-03-09 13:40:50 |
| TXN-01014002 | UberEats | $155.37 | $46.61 | $108.76 | 2026-03-09 13:39:52 |
| TXN-01015435 | GrubHub | $88.51 | $26.55 | $61.96 | 2026-03-09 13:37:50 |
| TXN-01012938 | UberEats | $46.55 | $13.96 | $32.59 | 2026-03-09 13:29:43 |
| TXN-01019354 | Clover | $126.99 | $3.05 | $123.94 | 2026-03-09 13:28:25 |
| TXN-01018828 | Square | $38.16 | $1.11 | $37.05 | 2026-03-09 13:27:13 |
| TXN-01014726 | GrubHub | $109.70 | $32.91 | $76.79 | 2026-03-09 13:25:34 |
| TXN-01016480 | Toast | $110.98 | $2.89 | $108.09 | 2026-03-09 13:21:50 |
| TXN-01016791 | Toast | $129.74 | $3.37 | $126.37 | 2026-03-09 13:18:43 |
| TXN-01018760 | Square | $87.00 | $2.52 | $84.48 | 2026-03-09 13:18:20 |
| TXN-01015501 | GrubHub | $128.54 | $38.56 | $89.98 | 2026-03-09 13:17:06 |
| TXN-01017423 | Toast | $78.53 | $2.04 | $76.49 | 2026-03-09 13:14:37 |
| TXN-01010889 | DoorDash | $87.18 | $26.15 | $61.03 | 2026-03-09 13:12:26 |
| TXN-01018205 | Square | $46.02 | $1.33 | $44.69 | 2026-03-09 13:09:05 |
| TXN-01018820 | Square | $87.76 | $2.55 | $85.21 | 2026-03-09 13:08:48 |
| TXN-01014010 | UberEats | $64.40 | $19.32 | $45.08 | 2026-03-09 13:08:47 |
| TXN-01010814 | DoorDash | $55.83 | $16.75 | $39.08 | 2026-03-09 13:07:55 |
| TXN-01019434 | Clover | $52.23 | $1.25 | $50.98 | 2026-03-09 13:07:43 |