Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1071 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$108,408.92
Filtered tolls
$32,522.36
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01015396 | GrubHub | $65.69 | $19.71 | $45.98 | 2026-03-10 11:14:09 |
| TXN-01015370 | GrubHub | $141.35 | $42.40 | $98.95 | 2026-03-10 10:19:37 |
| TXN-01015272 | GrubHub | $60.98 | $18.29 | $42.69 | 2026-03-10 09:25:22 |
| TXN-01015135 | GrubHub | $106.93 | $32.08 | $74.85 | 2026-03-10 09:05:44 |
| TXN-01015157 | GrubHub | $98.52 | $29.56 | $68.96 | 2026-03-09 20:54:55 |
| TXN-01015083 | GrubHub | $101.41 | $30.42 | $70.99 | 2026-03-09 20:05:11 |
| TXN-01015176 | GrubHub | $144.17 | $43.25 | $100.92 | 2026-03-09 19:57:08 |
| TXN-01015042 | GrubHub | $75.97 | $22.79 | $53.18 | 2026-03-09 19:24:17 |
| TXN-01014729 | GrubHub | $145.50 | $43.65 | $101.85 | 2026-03-09 19:23:55 |
| TXN-01015432 | GrubHub | $155.45 | $46.63 | $108.82 | 2026-03-09 19:20:20 |
| TXN-01015020 | GrubHub | $97.77 | $29.33 | $68.44 | 2026-03-09 18:21:14 |
| TXN-01014805 | GrubHub | $62.44 | $18.73 | $43.71 | 2026-03-09 18:09:08 |
| TXN-01015056 | GrubHub | $102.04 | $30.61 | $71.43 | 2026-03-09 18:03:36 |
| TXN-01014971 | GrubHub | $148.79 | $44.64 | $104.15 | 2026-03-09 18:00:40 |
| TXN-01015367 | GrubHub | $77.29 | $23.19 | $54.10 | 2026-03-09 17:37:52 |
| TXN-01015121 | GrubHub | $65.68 | $19.70 | $45.98 | 2026-03-09 17:23:28 |
| TXN-01014769 | GrubHub | $103.33 | $31.00 | $72.33 | 2026-03-09 17:21:04 |
| TXN-01014785 | GrubHub | $61.01 | $18.30 | $42.71 | 2026-03-09 17:16:25 |
| TXN-01014837 | GrubHub | $44.22 | $13.27 | $30.95 | 2026-03-09 17:13:32 |
| TXN-01015676 | GrubHub | $104.75 | $31.42 | $73.33 | 2026-03-09 16:07:51 |
| TXN-01015753 | GrubHub | $61.98 | $18.59 | $43.39 | 2026-03-09 13:59:36 |
| TXN-01015304 | GrubHub | $57.27 | $17.18 | $40.09 | 2026-03-09 13:43:50 |
| TXN-01015435 | GrubHub | $88.51 | $26.55 | $61.96 | 2026-03-09 13:37:50 |
| TXN-01014726 | GrubHub | $109.70 | $32.91 | $76.79 | 2026-03-09 13:25:34 |
| TXN-01015501 | GrubHub | $128.54 | $38.56 | $89.98 | 2026-03-09 13:17:06 |