Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1499 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$135,557.15
Filtered tolls
$3,931.35
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01019114 | Square | $138.55 | $4.02 | $134.53 | 2026-03-18 11:46:58 |
| TXN-01017926 | Square | $74.55 | $2.16 | $72.39 | 2026-03-17 22:31:05 |
| TXN-01018637 | Square | $134.13 | $3.89 | $130.24 | 2026-03-17 22:22:43 |
| TXN-01018795 | Square | $66.41 | $1.93 | $64.48 | 2026-03-17 21:15:48 |
| TXN-01019145 | Square | $61.13 | $1.77 | $59.36 | 2026-03-17 21:07:57 |
| TXN-01017861 | Square | $104.86 | $3.04 | $101.82 | 2026-03-17 21:07:33 |
| TXN-01017684 | Square | $91.15 | $2.64 | $88.51 | 2026-03-17 20:54:45 |
| TXN-01018201 | Square | $106.70 | $3.09 | $103.61 | 2026-03-17 20:29:26 |
| TXN-01019056 | Square | $95.88 | $2.78 | $93.10 | 2026-03-17 19:51:19 |
| TXN-01018386 | Square | $124.41 | $3.61 | $120.80 | 2026-03-17 19:38:30 |
| TXN-01017707 | Square | $107.31 | $3.11 | $104.20 | 2026-03-17 19:17:15 |
| TXN-01017765 | Square | $88.86 | $2.58 | $86.28 | 2026-03-17 19:10:40 |
| TXN-01017703 | Square | $59.72 | $1.73 | $57.99 | 2026-03-17 19:05:28 |
| TXN-01017830 | Square | $79.73 | $2.31 | $77.42 | 2026-03-17 18:48:55 |
| TXN-01018086 | Square | $83.73 | $2.43 | $81.30 | 2026-03-17 18:42:38 |
| TXN-01018749 | Square | $76.50 | $2.22 | $74.28 | 2026-03-17 18:39:49 |
| TXN-01019044 | Square | $70.10 | $2.03 | $68.07 | 2026-03-17 18:31:34 |
| TXN-01018396 | Square | $125.42 | $3.64 | $121.78 | 2026-03-17 18:29:26 |
| TXN-01018051 | Square | $76.40 | $2.22 | $74.18 | 2026-03-17 18:20:00 |
| TXN-01018369 | Square | $106.87 | $3.10 | $103.77 | 2026-03-17 18:04:23 |
| TXN-01018147 | Square | $66.64 | $1.93 | $64.71 | 2026-03-17 17:58:01 |
| TXN-01018737 | Square | $41.09 | $1.19 | $39.90 | 2026-03-17 17:37:56 |
| TXN-01018922 | Square | $95.91 | $2.78 | $93.13 | 2026-03-17 17:33:20 |
| TXN-01019166 | Square | $50.11 | $1.45 | $48.66 | 2026-03-17 17:27:21 |
| TXN-01019091 | Square | $44.67 | $1.30 | $43.37 | 2026-03-17 17:04:25 |