Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1928 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$175,199.32
Filtered tolls
$4,555.26
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01017204 | Toast | $56.25 | $1.46 | $54.79 | 2026-03-21 22:22:51 |
| TXN-01016367 | Toast | $140.78 | $3.66 | $137.12 | 2026-03-21 22:05:47 |
| TXN-01017071 | Toast | $125.97 | $3.28 | $122.69 | 2026-03-21 21:49:06 |
| TXN-01016781 | Toast | $141.92 | $3.69 | $138.23 | 2026-03-21 21:25:33 |
| TXN-01016821 | Toast | $132.13 | $3.44 | $128.69 | 2026-03-21 20:54:17 |
| TXN-01017090 | Toast | $118.94 | $3.09 | $115.85 | 2026-03-21 20:50:28 |
| TXN-01016909 | Toast | $77.61 | $2.02 | $75.59 | 2026-03-21 20:44:58 |
| TXN-01016668 | Toast | $125.66 | $3.27 | $122.39 | 2026-03-21 20:23:26 |
| TXN-01015866 | Toast | $81.96 | $2.13 | $79.83 | 2026-03-21 20:12:19 |
| TXN-01017254 | Toast | $58.53 | $1.52 | $57.01 | 2026-03-21 19:59:59 |
| TXN-01017529 | Toast | $67.33 | $1.75 | $65.58 | 2026-03-21 19:58:18 |
| TXN-01015780 | Toast | $71.46 | $1.86 | $69.60 | 2026-03-21 19:58:14 |
| TXN-01016952 | Toast | $124.71 | $3.24 | $121.47 | 2026-03-21 19:57:31 |
| TXN-01016877 | Toast | $61.42 | $1.60 | $59.82 | 2026-03-21 19:53:39 |
| TXN-01016459 | Toast | $101.47 | $2.64 | $98.83 | 2026-03-21 19:45:18 |
| TXN-01017166 | Toast | $57.62 | $1.50 | $56.12 | 2026-03-21 19:43:58 |
| TXN-01016356 | Toast | $135.34 | $3.52 | $131.82 | 2026-03-21 19:43:25 |
| TXN-01017454 | Toast | $100.25 | $2.61 | $97.64 | 2026-03-21 19:35:39 |
| TXN-01016274 | Toast | $139.70 | $3.63 | $136.07 | 2026-03-21 19:34:20 |
| TXN-01017585 | Toast | $84.62 | $2.20 | $82.42 | 2026-03-21 19:28:13 |
| TXN-01017232 | Toast | $51.49 | $1.34 | $50.15 | 2026-03-21 19:02:51 |
| TXN-01017357 | Toast | $134.34 | $3.49 | $130.85 | 2026-03-21 19:02:15 |
| TXN-01017565 | Toast | $90.24 | $2.35 | $87.89 | 2026-03-21 18:52:28 |
| TXN-01016071 | Toast | $130.39 | $3.39 | $127.00 | 2026-03-21 18:52:19 |
| TXN-01016684 | Toast | $142.03 | $3.69 | $138.34 | 2026-03-21 18:51:42 |