Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2356 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$237,888.87
Filtered tolls
$71,366.19
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01013142 | UberEats | $159.13 | $47.74 | $111.39 | 2026-03-25 13:54:47 |
| TXN-01012719 | UberEats | $63.53 | $19.06 | $44.47 | 2026-03-25 13:22:46 |
| TXN-01013646 | UberEats | $98.58 | $29.57 | $69.01 | 2026-03-25 13:19:57 |
| TXN-01012622 | UberEats | $123.55 | $37.06 | $86.49 | 2026-03-25 13:16:31 |
| TXN-01013341 | UberEats | $84.33 | $25.30 | $59.03 | 2026-03-25 13:09:46 |
| TXN-01014454 | UberEats | $73.27 | $21.98 | $51.29 | 2026-03-25 13:03:45 |
| TXN-01014655 | UberEats | $131.08 | $39.32 | $91.76 | 2026-03-25 13:02:29 |
| TXN-01014395 | UberEats | $55.72 | $16.72 | $39.00 | 2026-03-25 12:56:44 |
| TXN-01012804 | UberEats | $134.97 | $40.49 | $94.48 | 2026-03-25 12:54:38 |
| TXN-01014015 | UberEats | $98.14 | $29.44 | $68.70 | 2026-03-25 12:51:29 |
| TXN-01014609 | UberEats | $118.75 | $35.62 | $83.13 | 2026-03-25 12:40:29 |
| TXN-01013101 | UberEats | $49.62 | $14.89 | $34.73 | 2026-03-25 12:30:16 |
| TXN-01012567 | UberEats | $125.90 | $37.77 | $88.13 | 2026-03-25 12:25:21 |
| TXN-01013694 | UberEats | $135.90 | $40.77 | $95.13 | 2026-03-25 12:20:44 |
| TXN-01014364 | UberEats | $98.45 | $29.54 | $68.91 | 2026-03-25 12:14:20 |
| TXN-01012919 | UberEats | $138.21 | $41.46 | $96.75 | 2026-03-25 12:05:59 |
| TXN-01013466 | UberEats | $147.23 | $44.17 | $103.06 | 2026-03-25 11:27:11 |
| TXN-01013020 | UberEats | $140.50 | $42.15 | $98.35 | 2026-03-25 11:09:23 |
| TXN-01012834 | UberEats | $145.23 | $43.57 | $101.66 | 2026-03-25 10:56:16 |
| TXN-01014195 | UberEats | $128.57 | $38.57 | $90.00 | 2026-03-25 10:51:10 |
| TXN-01012782 | UberEats | $48.81 | $14.64 | $34.17 | 2026-03-25 10:42:19 |
| TXN-01013410 | UberEats | $114.72 | $34.42 | $80.30 | 2026-03-25 10:17:17 |
| TXN-01013639 | UberEats | $133.95 | $40.18 | $93.77 | 2026-03-25 09:51:31 |
| TXN-01013816 | UberEats | $118.46 | $35.54 | $82.92 | 2026-03-25 09:33:26 |
| TXN-01013480 | UberEats | $83.20 | $24.96 | $58.24 | 2026-03-24 22:59:52 |