Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01014461 | UberEats | $44.96 | $13.49 | $31.47 | 2026-03-09 13:07:22 |
| TXN-01015138 | GrubHub | $64.43 | $19.33 | $45.10 | 2026-03-09 13:06:07 |
| TXN-01013405 | UberEats | $107.68 | $32.30 | $75.38 | 2026-03-09 13:04:32 |
| TXN-01010158 | DoorDash | $57.38 | $17.21 | $40.17 | 2026-03-09 13:04:24 |
| TXN-01012040 | DoorDash | $107.35 | $32.20 | $75.15 | 2026-03-09 13:00:49 |
| TXN-01012467 | UberEats | $135.09 | $40.53 | $94.56 | 2026-03-09 13:00:27 |
| TXN-01016259 | Toast | $97.99 | $2.55 | $95.44 | 2026-03-09 13:00:27 |
| TXN-01017150 | Toast | $111.50 | $2.90 | $108.60 | 2026-03-09 12:58:46 |
| TXN-01018657 | Square | $44.56 | $1.29 | $43.27 | 2026-03-09 12:58:10 |
| TXN-01012393 | UberEats | $86.88 | $26.06 | $60.82 | 2026-03-09 12:56:08 |
| TXN-01012628 | UberEats | $151.45 | $45.43 | $106.02 | 2026-03-09 12:55:29 |
| TXN-01019216 | Clover | $84.73 | $2.03 | $82.70 | 2026-03-09 12:53:58 |
| TXN-01011585 | DoorDash | $120.02 | $36.01 | $84.01 | 2026-03-09 12:48:34 |
| TXN-01017942 | Square | $63.03 | $1.83 | $61.20 | 2026-03-09 12:48:24 |
| TXN-01018631 | Square | $139.55 | $4.05 | $135.50 | 2026-03-09 12:47:25 |
| TXN-01009640 | DoorDash | $156.53 | $46.96 | $109.57 | 2026-03-09 12:47:10 |
| TXN-01013549 | UberEats | $133.15 | $39.95 | $93.20 | 2026-03-09 12:47:00 |
| TXN-01013408 | UberEats | $119.27 | $35.78 | $83.49 | 2026-03-09 12:46:34 |
| TXN-01012668 | UberEats | $85.68 | $25.70 | $59.98 | 2026-03-09 12:45:47 |
| TXN-01009548 | DoorDash | $123.78 | $37.13 | $86.65 | 2026-03-09 12:45:39 |
| TXN-01012270 | DoorDash | $95.69 | $28.71 | $66.98 | 2026-03-09 12:44:51 |
| TXN-01011233 | DoorDash | $55.95 | $16.79 | $39.16 | 2026-03-09 12:41:12 |
| TXN-01015399 | GrubHub | $97.25 | $29.17 | $68.08 | 2026-03-09 12:40:45 |
| TXN-01012548 | UberEats | $108.70 | $32.61 | $76.09 | 2026-03-09 12:39:13 |
| TXN-01016016 | Toast | $136.78 | $3.56 | $133.22 | 2026-03-09 12:37:44 |