Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01017355 | Toast | $142.56 | $3.71 | $138.85 | 2026-03-09 11:51:02 |
| TXN-01011068 | DoorDash | $85.48 | $25.64 | $59.84 | 2026-03-09 11:51:01 |
| TXN-01016617 | Toast | $72.21 | $1.88 | $70.33 | 2026-03-09 11:50:27 |
| TXN-01013934 | UberEats | $101.66 | $30.50 | $71.16 | 2026-03-09 11:47:17 |
| TXN-01009447 | DoorDash | $74.99 | $22.50 | $52.49 | 2026-03-09 11:44:56 |
| TXN-01016107 | Toast | $142.55 | $3.71 | $138.84 | 2026-03-09 11:44:38 |
| TXN-01018495 | Square | $58.17 | $1.69 | $56.48 | 2026-03-09 11:44:21 |
| TXN-01012506 | UberEats | $97.54 | $29.26 | $68.28 | 2026-03-09 11:42:26 |
| TXN-01018871 | Square | $76.40 | $2.22 | $74.18 | 2026-03-09 11:42:25 |
| TXN-01011322 | DoorDash | $154.98 | $46.49 | $108.49 | 2026-03-09 11:39:57 |
| TXN-01019484 | Clover | $138.38 | $3.32 | $135.06 | 2026-03-09 11:35:55 |
| TXN-01019879 | Clover | $74.87 | $1.80 | $73.07 | 2026-03-09 11:35:38 |
| TXN-01015999 | Toast | $105.42 | $2.74 | $102.68 | 2026-03-09 11:33:48 |
| TXN-01012136 | DoorDash | $135.37 | $40.61 | $94.76 | 2026-03-09 11:24:01 |
| TXN-01010686 | DoorDash | $153.09 | $45.93 | $107.16 | 2026-03-09 11:23:47 |
| TXN-01015848 | Toast | $99.42 | $2.58 | $96.84 | 2026-03-09 11:22:01 |
| TXN-01019757 | Clover | $126.39 | $3.03 | $123.36 | 2026-03-09 11:21:29 |
| TXN-01012027 | DoorDash | $51.71 | $15.51 | $36.20 | 2026-03-09 11:18:53 |
| TXN-01009577 | DoorDash | $96.23 | $28.87 | $67.36 | 2026-03-09 11:18:03 |
| TXN-01019526 | Clover | $56.13 | $1.35 | $54.78 | 2026-03-09 11:16:58 |
| TXN-01015183 | GrubHub | $116.59 | $34.98 | $81.61 | 2026-03-09 11:16:02 |
| TXN-01019364 | Clover | $76.05 | $1.83 | $74.22 | 2026-03-09 11:11:17 |
| TXN-01016580 | Toast | $62.98 | $1.64 | $61.34 | 2026-03-09 11:06:45 |
| TXN-01016873 | Toast | $85.87 | $2.23 | $83.64 | 2026-03-09 11:03:24 |
| TXN-01016293 | Toast | $88.59 | $2.30 | $86.29 | 2026-03-09 11:02:18 |