Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01013876 | UberEats | $116.17 | $34.85 | $81.32 | 2026-03-09 11:01:22 |
| TXN-01019288 | Clover | $80.99 | $1.94 | $79.05 | 2026-03-09 10:57:22 |
| TXN-01015663 | GrubHub | $79.86 | $23.96 | $55.90 | 2026-03-09 10:43:36 |
| TXN-01018267 | Square | $115.19 | $3.34 | $111.85 | 2026-03-09 10:36:46 |
| TXN-01015657 | GrubHub | $58.65 | $17.59 | $41.06 | 2026-03-09 10:35:23 |
| TXN-01018225 | Square | $82.81 | $2.40 | $80.41 | 2026-03-09 10:33:12 |
| TXN-01009528 | DoorDash | $141.63 | $42.49 | $99.14 | 2026-03-09 10:31:51 |
| TXN-01018082 | Square | $85.87 | $2.49 | $83.38 | 2026-03-09 10:30:22 |
| TXN-01014061 | UberEats | $100.11 | $30.03 | $70.08 | 2026-03-09 10:27:23 |
| TXN-01015286 | GrubHub | $128.77 | $38.63 | $90.14 | 2026-03-09 10:27:04 |
| TXN-01016660 | Toast | $129.26 | $3.36 | $125.90 | 2026-03-09 10:25:52 |
| TXN-01020009 | Clover | $99.17 | $2.38 | $96.79 | 2026-03-09 10:25:45 |
| TXN-01010439 | DoorDash | $45.83 | $13.75 | $32.08 | 2026-03-09 10:25:01 |
| TXN-01019276 | Clover | $144.48 | $3.47 | $141.01 | 2026-03-09 10:23:19 |
| TXN-01009514 | DoorDash | $63.55 | $19.06 | $44.49 | 2026-03-09 10:18:08 |
| TXN-01016594 | Toast | $111.92 | $2.91 | $109.01 | 2026-03-09 10:18:07 |
| TXN-01010105 | DoorDash | $155.01 | $46.50 | $108.51 | 2026-03-09 10:17:29 |
| TXN-01017756 | Square | $123.11 | $3.57 | $119.54 | 2026-03-09 10:16:43 |
| TXN-01013005 | UberEats | $123.49 | $37.05 | $86.44 | 2026-03-09 10:13:08 |
| TXN-01019895 | Clover | $84.07 | $2.02 | $82.05 | 2026-03-09 10:07:05 |
| TXN-01017005 | Toast | $75.24 | $1.96 | $73.28 | 2026-03-09 09:58:36 |
| TXN-01010427 | DoorDash | $96.33 | $28.90 | $67.43 | 2026-03-09 09:52:40 |
| TXN-01018605 | Square | $82.83 | $2.40 | $80.43 | 2026-03-09 09:52:30 |
| TXN-01013935 | UberEats | $113.27 | $33.98 | $79.29 | 2026-03-09 09:48:34 |
| TXN-01016996 | Toast | $52.81 | $1.37 | $51.44 | 2026-03-09 09:40:05 |