Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01017469 | Toast | $108.90 | $2.83 | $106.07 | 2026-03-09 09:38:38 |
| TXN-01017186 | Toast | $107.84 | $2.80 | $105.04 | 2026-03-09 09:31:16 |
| TXN-01015605 | GrubHub | $58.33 | $17.50 | $40.83 | 2026-03-09 09:30:35 |
| TXN-01015296 | GrubHub | $90.13 | $27.04 | $63.09 | 2026-03-09 09:29:37 |
| TXN-01016368 | Toast | $72.75 | $1.89 | $70.86 | 2026-03-09 09:23:50 |
| TXN-01015400 | GrubHub | $67.36 | $20.21 | $47.15 | 2026-03-09 09:21:58 |
| TXN-01011857 | DoorDash | $69.66 | $20.90 | $48.76 | 2026-03-09 09:21:22 |
| TXN-01017276 | Toast | $63.79 | $1.66 | $62.13 | 2026-03-09 09:19:21 |
| TXN-01009372 | DoorDash | $141.41 | $42.42 | $98.99 | 2026-03-09 09:15:42 |
| TXN-01018008 | Square | $87.50 | $2.54 | $84.96 | 2026-03-09 09:15:25 |
| TXN-01016353 | Toast | $48.19 | $1.25 | $46.94 | 2026-03-09 09:14:14 |
| TXN-01011566 | DoorDash | $92.19 | $27.66 | $64.53 | 2026-03-09 09:05:38 |
| TXN-01014286 | UberEats | $119.55 | $35.86 | $83.69 | 2026-03-09 09:05:38 |
| TXN-01010631 | DoorDash | $44.34 | $13.30 | $31.04 | 2026-03-09 08:56:18 |
| TXN-01019644 | Clover | $66.93 | $1.61 | $65.32 | 2026-03-09 08:46:06 |
| TXN-01012062 | DoorDash | $74.84 | $22.45 | $52.39 | 2026-03-09 08:38:39 |
| TXN-01014271 | UberEats | $88.07 | $26.42 | $61.65 | 2026-03-09 08:36:37 |
| TXN-01012926 | UberEats | $54.37 | $16.31 | $38.06 | 2026-03-09 08:24:55 |
| TXN-01018802 | Square | $47.25 | $1.37 | $45.88 | 2026-03-09 08:13:06 |
| TXN-01012531 | UberEats | $82.60 | $24.78 | $57.82 | 2026-03-09 08:11:51 |
| TXN-01018351 | Square | $75.38 | $2.19 | $73.19 | 2026-03-09 08:08:49 |
| TXN-01013359 | UberEats | $104.31 | $31.29 | $73.02 | 2026-03-09 08:08:35 |
| TXN-01019255 | Clover | $112.30 | $2.70 | $109.60 | 2026-03-09 08:08:33 |
| TXN-01013458 | UberEats | $96.29 | $28.89 | $67.40 | 2026-03-09 07:53:26 |
| TXN-01014302 | UberEats | $148.07 | $44.42 | $103.65 | 2026-03-08 23:47:00 |