Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01012449 | UberEats | $155.88 | $46.76 | $109.12 | 2026-03-08 23:04:31 |
| TXN-01018376 | Square | $127.36 | $3.69 | $123.67 | 2026-03-08 22:59:31 |
| TXN-01013742 | UberEats | $66.38 | $19.91 | $46.47 | 2026-03-08 22:47:20 |
| TXN-01015322 | GrubHub | $98.03 | $29.41 | $68.62 | 2026-03-08 22:30:54 |
| TXN-01015650 | GrubHub | $101.86 | $30.56 | $71.30 | 2026-03-08 22:29:09 |
| TXN-01010774 | DoorDash | $147.51 | $44.25 | $103.26 | 2026-03-08 22:26:04 |
| TXN-01013031 | UberEats | $156.13 | $46.84 | $109.29 | 2026-03-08 22:10:18 |
| TXN-01014350 | UberEats | $148.15 | $44.45 | $103.70 | 2026-03-08 22:04:53 |
| TXN-01015782 | Toast | $133.04 | $3.46 | $129.58 | 2026-03-08 21:56:11 |
| TXN-01009445 | DoorDash | $79.80 | $23.94 | $55.86 | 2026-03-08 21:40:10 |
| TXN-01016426 | Toast | $93.27 | $2.43 | $90.84 | 2026-03-08 21:35:13 |
| TXN-01010507 | DoorDash | $131.35 | $39.40 | $91.95 | 2026-03-08 21:34:38 |
| TXN-01016595 | Toast | $138.96 | $3.61 | $135.35 | 2026-03-08 21:19:43 |
| TXN-01013671 | UberEats | $88.58 | $26.57 | $62.01 | 2026-03-08 21:18:05 |
| TXN-01018329 | Square | $73.56 | $2.13 | $71.43 | 2026-03-08 21:06:57 |
| TXN-01019487 | Clover | $82.70 | $1.98 | $80.72 | 2026-03-08 20:59:27 |
| TXN-01018145 | Square | $90.01 | $2.61 | $87.40 | 2026-03-08 20:57:35 |
| TXN-01012623 | UberEats | $155.40 | $46.62 | $108.78 | 2026-03-08 20:56:07 |
| TXN-01019302 | Clover | $89.98 | $2.16 | $87.82 | 2026-03-08 20:51:12 |
| TXN-01009485 | DoorDash | $91.79 | $27.54 | $64.25 | 2026-03-08 20:48:03 |
| TXN-01010761 | DoorDash | $120.33 | $36.10 | $84.23 | 2026-03-08 20:46:20 |
| TXN-01016799 | Toast | $38.96 | $1.01 | $37.95 | 2026-03-08 20:45:16 |
| TXN-01018544 | Square | $53.74 | $1.56 | $52.18 | 2026-03-08 20:42:10 |
| TXN-01016250 | Toast | $62.51 | $1.63 | $60.88 | 2026-03-08 20:41:57 |
| TXN-01010477 | DoorDash | $65.94 | $19.78 | $46.16 | 2026-03-08 20:41:50 |