Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01010943 | DoorDash | $127.63 | $38.29 | $89.34 | 2026-03-08 19:13:28 |
| TXN-01011489 | DoorDash | $87.53 | $26.26 | $61.27 | 2026-03-08 19:10:18 |
| TXN-01014396 | UberEats | $66.28 | $19.88 | $46.40 | 2026-03-08 19:04:30 |
| TXN-01016303 | Toast | $131.94 | $3.43 | $128.51 | 2026-03-08 19:00:34 |
| TXN-01018708 | Square | $106.23 | $3.08 | $103.15 | 2026-03-08 18:58:28 |
| TXN-01019381 | Clover | $57.35 | $1.38 | $55.97 | 2026-03-08 18:56:52 |
| TXN-01015578 | GrubHub | $123.44 | $37.03 | $86.41 | 2026-03-08 18:56:33 |
| TXN-01012837 | UberEats | $112.16 | $33.65 | $78.51 | 2026-03-08 18:55:40 |
| TXN-01009972 | DoorDash | $71.21 | $21.36 | $49.85 | 2026-03-08 18:55:30 |
| TXN-01017813 | Square | $86.75 | $2.52 | $84.23 | 2026-03-08 18:55:30 |
| TXN-01015125 | GrubHub | $147.95 | $44.38 | $103.57 | 2026-03-08 18:55:09 |
| TXN-01011340 | DoorDash | $148.36 | $44.51 | $103.85 | 2026-03-08 18:48:56 |
| TXN-01014136 | UberEats | $140.99 | $42.30 | $98.69 | 2026-03-08 18:48:23 |
| TXN-01009362 | DoorDash | $123.52 | $37.06 | $86.46 | 2026-03-08 18:44:06 |
| TXN-01016767 | Toast | $140.49 | $3.65 | $136.84 | 2026-03-08 18:43:05 |
| TXN-01019377 | Clover | $124.72 | $2.99 | $121.73 | 2026-03-08 18:41:22 |
| TXN-01013809 | UberEats | $123.46 | $37.04 | $86.42 | 2026-03-08 18:40:33 |
| TXN-01019367 | Clover | $89.36 | $2.14 | $87.22 | 2026-03-08 18:39:31 |
| TXN-01016014 | Toast | $93.27 | $2.43 | $90.84 | 2026-03-08 18:35:52 |
| TXN-01018821 | Square | $106.25 | $3.08 | $103.17 | 2026-03-08 18:34:54 |
| TXN-01011360 | DoorDash | $69.10 | $20.73 | $48.37 | 2026-03-08 18:34:14 |
| TXN-01018316 | Square | $95.50 | $2.77 | $92.73 | 2026-03-08 18:32:39 |
| TXN-01017648 | Toast | $118.51 | $3.08 | $115.43 | 2026-03-08 18:32:35 |
| TXN-01015529 | GrubHub | $58.61 | $17.58 | $41.03 | 2026-03-08 18:32:26 |
| TXN-01010352 | DoorDash | $121.30 | $36.39 | $84.91 | 2026-03-08 18:31:18 |