Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01012377 | UberEats | $64.44 | $19.33 | $45.11 | 2026-03-08 18:31:11 |
| TXN-01018206 | Square | $55.97 | $1.62 | $54.35 | 2026-03-08 18:30:27 |
| TXN-01012923 | UberEats | $75.67 | $22.70 | $52.97 | 2026-03-08 18:29:28 |
| TXN-01018506 | Square | $69.85 | $2.03 | $67.82 | 2026-03-08 18:25:46 |
| TXN-01009399 | DoorDash | $70.01 | $21.00 | $49.01 | 2026-03-08 18:25:17 |
| TXN-01017171 | Toast | $92.70 | $2.41 | $90.29 | 2026-03-08 18:25:15 |
| TXN-01017303 | Toast | $86.36 | $2.25 | $84.11 | 2026-03-08 18:25:06 |
| TXN-01012001 | DoorDash | $151.99 | $45.60 | $106.39 | 2026-03-08 18:21:52 |
| TXN-01010695 | DoorDash | $156.21 | $46.86 | $109.35 | 2026-03-08 18:21:01 |
| TXN-01018447 | Square | $46.65 | $1.35 | $45.30 | 2026-03-08 18:20:53 |
| TXN-01018789 | Square | $60.45 | $1.75 | $58.70 | 2026-03-08 18:20:30 |
| TXN-01014933 | GrubHub | $67.93 | $20.38 | $47.55 | 2026-03-08 18:19:59 |
| TXN-01013203 | UberEats | $76.50 | $22.95 | $53.55 | 2026-03-08 18:19:37 |
| TXN-01013107 | UberEats | $123.83 | $37.15 | $86.68 | 2026-03-08 18:17:09 |
| TXN-01011608 | DoorDash | $58.49 | $17.55 | $40.94 | 2026-03-08 18:16:43 |
| TXN-01013308 | UberEats | $101.74 | $30.52 | $71.22 | 2026-03-08 18:13:30 |
| TXN-01012543 | UberEats | $130.78 | $39.23 | $91.55 | 2026-03-08 18:11:51 |
| TXN-01014277 | UberEats | $120.48 | $36.14 | $84.34 | 2026-03-08 18:09:20 |
| TXN-01014487 | UberEats | $84.23 | $25.27 | $58.96 | 2026-03-08 18:09:05 |
| TXN-01015458 | GrubHub | $124.54 | $37.36 | $87.18 | 2026-03-08 18:04:24 |
| TXN-01016961 | Toast | $79.22 | $2.06 | $77.16 | 2026-03-08 18:02:03 |
| TXN-01019631 | Clover | $98.28 | $2.36 | $95.92 | 2026-03-08 17:59:19 |
| TXN-01009554 | DoorDash | $64.63 | $19.39 | $45.24 | 2026-03-08 17:58:12 |
| TXN-01016708 | Toast | $106.09 | $2.76 | $103.33 | 2026-03-08 17:57:58 |
| TXN-01018811 | Square | $75.35 | $2.19 | $73.16 | 2026-03-08 17:57:32 |