Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1071 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$108,408.92
Filtered tolls
$32,522.36
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01015138 | GrubHub | $64.43 | $19.33 | $45.10 | 2026-03-09 13:06:07 |
| TXN-01015399 | GrubHub | $97.25 | $29.17 | $68.08 | 2026-03-09 12:40:45 |
| TXN-01015541 | GrubHub | $142.10 | $42.63 | $99.47 | 2026-03-09 12:20:50 |
| TXN-01015464 | GrubHub | $50.30 | $15.09 | $35.21 | 2026-03-09 12:11:43 |
| TXN-01015276 | GrubHub | $72.32 | $21.70 | $50.62 | 2026-03-09 11:53:32 |
| TXN-01015183 | GrubHub | $116.59 | $34.98 | $81.61 | 2026-03-09 11:16:02 |
| TXN-01015663 | GrubHub | $79.86 | $23.96 | $55.90 | 2026-03-09 10:43:36 |
| TXN-01015657 | GrubHub | $58.65 | $17.59 | $41.06 | 2026-03-09 10:35:23 |
| TXN-01015286 | GrubHub | $128.77 | $38.63 | $90.14 | 2026-03-09 10:27:04 |
| TXN-01015605 | GrubHub | $58.33 | $17.50 | $40.83 | 2026-03-09 09:30:35 |
| TXN-01015296 | GrubHub | $90.13 | $27.04 | $63.09 | 2026-03-09 09:29:37 |
| TXN-01015400 | GrubHub | $67.36 | $20.21 | $47.15 | 2026-03-09 09:21:58 |
| TXN-01015322 | GrubHub | $98.03 | $29.41 | $68.62 | 2026-03-08 22:30:54 |
| TXN-01015650 | GrubHub | $101.86 | $30.56 | $71.30 | 2026-03-08 22:29:09 |
| TXN-01015618 | GrubHub | $156.77 | $47.03 | $109.74 | 2026-03-08 19:59:50 |
| TXN-01015211 | GrubHub | $118.97 | $35.69 | $83.28 | 2026-03-08 19:52:22 |
| TXN-01014820 | GrubHub | $51.98 | $15.59 | $36.39 | 2026-03-08 19:40:14 |
| TXN-01014945 | GrubHub | $59.19 | $17.76 | $41.43 | 2026-03-08 19:28:48 |
| TXN-01015291 | GrubHub | $129.05 | $38.72 | $90.33 | 2026-03-08 19:21:14 |
| TXN-01014851 | GrubHub | $47.52 | $14.26 | $33.26 | 2026-03-08 19:16:43 |
| TXN-01015578 | GrubHub | $123.44 | $37.03 | $86.41 | 2026-03-08 18:56:33 |
| TXN-01015125 | GrubHub | $147.95 | $44.38 | $103.57 | 2026-03-08 18:55:09 |
| TXN-01015529 | GrubHub | $58.61 | $17.58 | $41.03 | 2026-03-08 18:32:26 |
| TXN-01014933 | GrubHub | $67.93 | $20.38 | $47.55 | 2026-03-08 18:19:59 |
| TXN-01015458 | GrubHub | $124.54 | $37.36 | $87.18 | 2026-03-08 18:04:24 |