Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1499 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$135,557.15
Filtered tolls
$3,931.35
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01018406 | Square | $49.20 | $1.43 | $47.77 | 2026-03-17 16:54:15 |
| TXN-01018714 | Square | $68.46 | $1.99 | $66.47 | 2026-03-17 16:38:19 |
| TXN-01018781 | Square | $68.59 | $1.99 | $66.60 | 2026-03-17 15:56:33 |
| TXN-01017762 | Square | $134.09 | $3.89 | $130.20 | 2026-03-17 15:41:17 |
| TXN-01017808 | Square | $51.59 | $1.50 | $50.09 | 2026-03-17 15:37:39 |
| TXN-01017708 | Square | $104.96 | $3.04 | $101.92 | 2026-03-17 15:03:27 |
| TXN-01018090 | Square | $44.16 | $1.28 | $42.88 | 2026-03-17 14:21:39 |
| TXN-01018898 | Square | $125.03 | $3.63 | $121.40 | 2026-03-17 14:16:34 |
| TXN-01018977 | Square | $111.78 | $3.24 | $108.54 | 2026-03-17 14:00:38 |
| TXN-01018627 | Square | $89.41 | $2.59 | $86.82 | 2026-03-17 13:59:12 |
| TXN-01018303 | Square | $106.10 | $3.08 | $103.02 | 2026-03-17 13:55:51 |
| TXN-01017825 | Square | $137.77 | $4.00 | $133.77 | 2026-03-17 13:46:36 |
| TXN-01018068 | Square | $89.63 | $2.60 | $87.03 | 2026-03-17 13:35:39 |
| TXN-01017747 | Square | $91.94 | $2.67 | $89.27 | 2026-03-17 13:33:07 |
| TXN-01017734 | Square | $119.17 | $3.46 | $115.71 | 2026-03-17 13:29:46 |
| TXN-01018842 | Square | $139.27 | $4.04 | $135.23 | 2026-03-17 12:55:51 |
| TXN-01019096 | Square | $105.81 | $3.07 | $102.74 | 2026-03-17 12:50:08 |
| TXN-01019031 | Square | $95.23 | $2.76 | $92.47 | 2026-03-17 12:25:09 |
| TXN-01018176 | Square | $111.91 | $3.25 | $108.66 | 2026-03-17 12:18:44 |
| TXN-01018415 | Square | $136.25 | $3.95 | $132.30 | 2026-03-17 11:57:09 |
| TXN-01018751 | Square | $68.25 | $1.98 | $66.27 | 2026-03-17 11:15:22 |
| TXN-01018064 | Square | $54.74 | $1.59 | $53.15 | 2026-03-17 11:01:41 |
| TXN-01017789 | Square | $65.37 | $1.90 | $63.47 | 2026-03-17 09:50:15 |
| TXN-01018437 | Square | $56.45 | $1.64 | $54.81 | 2026-03-17 09:31:49 |
| TXN-01017806 | Square | $129.30 | $3.75 | $125.55 | 2026-03-17 09:23:59 |