Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01010680 | DoorDash | $110.30 | $33.09 | $77.21 | 2026-03-08 17:54:41 |
| TXN-01009808 | DoorDash | $63.95 | $19.18 | $44.77 | 2026-03-08 17:54:23 |
| TXN-01013640 | UberEats | $43.89 | $13.17 | $30.72 | 2026-03-08 17:53:29 |
| TXN-01015187 | GrubHub | $55.28 | $16.58 | $38.70 | 2026-03-08 17:51:46 |
| TXN-01013362 | UberEats | $135.42 | $40.63 | $94.79 | 2026-03-08 17:51:37 |
| TXN-01013589 | UberEats | $111.24 | $33.37 | $77.87 | 2026-03-08 17:48:39 |
| TXN-01013641 | UberEats | $111.67 | $33.50 | $78.17 | 2026-03-08 17:43:15 |
| TXN-01010919 | DoorDash | $59.75 | $17.93 | $41.82 | 2026-03-08 17:42:40 |
| TXN-01012785 | UberEats | $92.76 | $27.83 | $64.93 | 2026-03-08 17:39:45 |
| TXN-01016598 | Toast | $107.30 | $2.79 | $104.51 | 2026-03-08 17:39:35 |
| TXN-01019160 | Square | $120.81 | $3.50 | $117.31 | 2026-03-08 17:38:45 |
| TXN-01013636 | UberEats | $142.84 | $42.85 | $99.99 | 2026-03-08 17:35:41 |
| TXN-01015721 | GrubHub | $89.66 | $26.90 | $62.76 | 2026-03-08 17:28:43 |
| TXN-01017235 | Toast | $118.26 | $3.07 | $115.19 | 2026-03-08 17:26:51 |
| TXN-01018607 | Square | $109.26 | $3.17 | $106.09 | 2026-03-08 17:21:32 |
| TXN-01013417 | UberEats | $86.72 | $26.02 | $60.70 | 2026-03-08 17:19:17 |
| TXN-01017403 | Toast | $120.98 | $3.15 | $117.83 | 2026-03-08 17:17:46 |
| TXN-01009495 | DoorDash | $73.51 | $22.05 | $51.46 | 2026-03-08 17:14:53 |
| TXN-01019986 | Clover | $57.04 | $1.37 | $55.67 | 2026-03-08 17:13:29 |
| TXN-01016188 | Toast | $121.39 | $3.16 | $118.23 | 2026-03-08 17:12:05 |
| TXN-01009356 | DoorDash | $77.41 | $23.22 | $54.19 | 2026-03-08 17:11:05 |
| TXN-01016627 | Toast | $125.54 | $3.26 | $122.28 | 2026-03-08 17:08:26 |
| TXN-01012043 | DoorDash | $82.16 | $24.65 | $57.51 | 2026-03-08 17:07:17 |
| TXN-01013731 | UberEats | $147.09 | $44.13 | $102.96 | 2026-03-08 17:00:29 |
| TXN-01015693 | GrubHub | $105.60 | $31.68 | $73.92 | 2026-03-08 16:53:11 |