Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01017827 | Square | $119.05 | $3.45 | $115.60 | 2026-03-08 16:52:33 |
| TXN-01013257 | UberEats | $51.88 | $15.56 | $36.32 | 2026-03-08 16:50:40 |
| TXN-01011693 | DoorDash | $158.23 | $47.47 | $110.76 | 2026-03-08 16:44:32 |
| TXN-01011398 | DoorDash | $127.79 | $38.34 | $89.45 | 2026-03-08 16:41:33 |
| TXN-01009864 | DoorDash | $69.73 | $20.92 | $48.81 | 2026-03-08 16:40:16 |
| TXN-01010450 | DoorDash | $110.01 | $33.00 | $77.01 | 2026-03-08 16:38:57 |
| TXN-01015716 | GrubHub | $149.59 | $44.88 | $104.71 | 2026-03-08 16:38:09 |
| TXN-01012964 | UberEats | $140.71 | $42.21 | $98.50 | 2026-03-08 16:32:15 |
| TXN-01015819 | Toast | $73.86 | $1.92 | $71.94 | 2026-03-08 16:24:36 |
| TXN-01017540 | Toast | $102.73 | $2.67 | $100.06 | 2026-03-08 16:16:35 |
| TXN-01013727 | UberEats | $44.87 | $13.46 | $31.41 | 2026-03-08 16:15:59 |
| TXN-01019971 | Clover | $136.91 | $3.29 | $133.62 | 2026-03-08 16:13:44 |
| TXN-01019893 | Clover | $96.10 | $2.31 | $93.79 | 2026-03-08 16:11:46 |
| TXN-01010014 | DoorDash | $44.66 | $13.40 | $31.26 | 2026-03-08 16:01:20 |
| TXN-01019780 | Clover | $140.67 | $3.38 | $137.29 | 2026-03-08 16:00:46 |
| TXN-01012125 | DoorDash | $136.60 | $40.98 | $95.62 | 2026-03-08 15:54:15 |
| TXN-01013009 | UberEats | $96.25 | $28.88 | $67.37 | 2026-03-08 15:53:01 |
| TXN-01012666 | UberEats | $142.23 | $42.67 | $99.56 | 2026-03-08 15:52:51 |
| TXN-01014208 | UberEats | $110.06 | $33.02 | $77.04 | 2026-03-08 15:51:05 |
| TXN-01010267 | DoorDash | $101.69 | $30.51 | $71.18 | 2026-03-08 15:45:20 |
| TXN-01012611 | UberEats | $96.12 | $28.84 | $67.28 | 2026-03-08 15:42:50 |
| TXN-01019682 | Clover | $53.07 | $1.27 | $51.80 | 2026-03-08 15:40:24 |
| TXN-01015733 | GrubHub | $126.30 | $37.89 | $88.41 | 2026-03-08 15:40:17 |
| TXN-01013591 | UberEats | $127.57 | $38.27 | $89.30 | 2026-03-08 15:35:27 |
| TXN-01016998 | Toast | $64.15 | $1.67 | $62.48 | 2026-03-08 15:33:33 |