Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01016139 | Toast | $135.10 | $3.51 | $131.59 | 2026-03-08 15:33:06 |
| TXN-01014800 | GrubHub | $97.72 | $29.32 | $68.40 | 2026-03-08 15:32:52 |
| TXN-01019753 | Clover | $121.80 | $2.92 | $118.88 | 2026-03-08 15:26:57 |
| TXN-01011472 | DoorDash | $107.27 | $32.18 | $75.09 | 2026-03-08 15:24:20 |
| TXN-01017007 | Toast | $72.41 | $1.88 | $70.53 | 2026-03-08 15:23:40 |
| TXN-01014050 | UberEats | $49.24 | $14.77 | $34.47 | 2026-03-08 15:23:31 |
| TXN-01012530 | UberEats | $46.43 | $13.93 | $32.50 | 2026-03-08 15:23:26 |
| TXN-01018969 | Square | $114.79 | $3.33 | $111.46 | 2026-03-08 15:18:09 |
| TXN-01011667 | DoorDash | $137.07 | $41.12 | $95.95 | 2026-03-08 15:16:30 |
| TXN-01012588 | UberEats | $108.49 | $32.55 | $75.94 | 2026-03-08 15:13:15 |
| TXN-01010560 | DoorDash | $49.57 | $14.87 | $34.70 | 2026-03-08 15:12:23 |
| TXN-01016535 | Toast | $51.94 | $1.35 | $50.59 | 2026-03-08 15:12:05 |
| TXN-01015826 | Toast | $47.58 | $1.24 | $46.34 | 2026-03-08 15:10:37 |
| TXN-01017699 | Square | $139.41 | $4.04 | $135.37 | 2026-03-08 15:09:57 |
| TXN-01013980 | UberEats | $123.52 | $37.06 | $86.46 | 2026-03-08 15:07:17 |
| TXN-01017441 | Toast | $104.44 | $2.72 | $101.72 | 2026-03-08 14:58:57 |
| TXN-01010305 | DoorDash | $116.21 | $34.86 | $81.35 | 2026-03-08 14:57:36 |
| TXN-01013383 | UberEats | $44.44 | $13.33 | $31.11 | 2026-03-08 14:54:49 |
| TXN-01009394 | DoorDash | $120.68 | $36.20 | $84.48 | 2026-03-08 14:50:20 |
| TXN-01012852 | UberEats | $59.07 | $17.72 | $41.35 | 2026-03-08 14:49:42 |
| TXN-01017169 | Toast | $42.89 | $1.12 | $41.77 | 2026-03-08 14:48:27 |
| TXN-01009476 | DoorDash | $116.87 | $35.06 | $81.81 | 2026-03-08 14:47:47 |
| TXN-01011931 | DoorDash | $148.78 | $44.63 | $104.15 | 2026-03-08 14:47:08 |
| TXN-01016282 | Toast | $104.00 | $2.70 | $101.30 | 2026-03-08 14:44:35 |
| TXN-01018705 | Square | $116.52 | $3.38 | $113.14 | 2026-03-08 14:44:31 |