Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01013036 | UberEats | $43.98 | $13.19 | $30.79 | 2026-03-08 14:44:13 |
| TXN-01017383 | Toast | $142.66 | $3.71 | $138.95 | 2026-03-08 14:42:46 |
| TXN-01011725 | DoorDash | $148.10 | $44.43 | $103.67 | 2026-03-08 14:35:47 |
| TXN-01015016 | GrubHub | $66.79 | $20.04 | $46.75 | 2026-03-08 14:34:05 |
| TXN-01015761 | Toast | $128.23 | $3.33 | $124.90 | 2026-03-08 14:33:38 |
| TXN-01015155 | GrubHub | $143.14 | $42.94 | $100.20 | 2026-03-08 14:29:19 |
| TXN-01015185 | GrubHub | $75.49 | $22.65 | $52.84 | 2026-03-08 14:28:50 |
| TXN-01017969 | Square | $65.82 | $1.91 | $63.91 | 2026-03-08 14:27:09 |
| TXN-01017593 | Toast | $46.52 | $1.21 | $45.31 | 2026-03-08 14:25:58 |
| TXN-01010809 | DoorDash | $148.67 | $44.60 | $104.07 | 2026-03-08 14:24:42 |
| TXN-01010053 | DoorDash | $111.97 | $33.59 | $78.38 | 2026-03-08 14:24:23 |
| TXN-01018964 | Square | $134.63 | $3.90 | $130.73 | 2026-03-08 14:20:19 |
| TXN-01018633 | Square | $144.46 | $4.19 | $140.27 | 2026-03-08 14:20:03 |
| TXN-01010996 | DoorDash | $85.11 | $25.53 | $59.58 | 2026-03-08 14:11:09 |
| TXN-01009956 | DoorDash | $133.61 | $40.08 | $93.53 | 2026-03-08 14:09:56 |
| TXN-01016361 | Toast | $92.24 | $2.40 | $89.84 | 2026-03-08 14:09:17 |
| TXN-01018512 | Square | $99.19 | $2.88 | $96.31 | 2026-03-08 14:05:09 |
| TXN-01011792 | DoorDash | $159.33 | $47.80 | $111.53 | 2026-03-08 14:03:54 |
| TXN-01011264 | DoorDash | $137.72 | $41.32 | $96.40 | 2026-03-08 14:01:54 |
| TXN-01012259 | DoorDash | $134.28 | $40.28 | $94.00 | 2026-03-08 14:01:27 |
| TXN-01013782 | UberEats | $51.87 | $15.56 | $36.31 | 2026-03-08 13:59:06 |
| TXN-01011848 | DoorDash | $61.87 | $18.56 | $43.31 | 2026-03-08 13:55:36 |
| TXN-01012135 | DoorDash | $93.67 | $28.10 | $65.57 | 2026-03-08 13:49:41 |
| TXN-01016736 | Toast | $121.28 | $3.15 | $118.13 | 2026-03-08 13:47:28 |
| TXN-01011261 | DoorDash | $134.78 | $40.43 | $94.35 | 2026-03-08 13:45:15 |