Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01010212 | DoorDash | $113.21 | $33.96 | $79.25 | 2026-03-08 13:40:00 |
| TXN-01015492 | GrubHub | $77.12 | $23.14 | $53.98 | 2026-03-08 13:37:52 |
| TXN-01016437 | Toast | $114.81 | $2.99 | $111.82 | 2026-03-08 13:34:33 |
| TXN-01016202 | Toast | $55.45 | $1.44 | $54.01 | 2026-03-08 13:32:11 |
| TXN-01009752 | DoorDash | $67.93 | $20.38 | $47.55 | 2026-03-08 13:31:33 |
| TXN-01009502 | DoorDash | $112.37 | $33.71 | $78.66 | 2026-03-08 13:31:30 |
| TXN-01011470 | DoorDash | $127.80 | $38.34 | $89.46 | 2026-03-08 13:31:16 |
| TXN-01016584 | Toast | $141.14 | $3.67 | $137.47 | 2026-03-08 13:30:32 |
| TXN-01009800 | DoorDash | $144.57 | $43.37 | $101.20 | 2026-03-08 13:28:37 |
| TXN-01016820 | Toast | $114.70 | $2.98 | $111.72 | 2026-03-08 13:26:12 |
| TXN-01019946 | Clover | $130.71 | $3.14 | $127.57 | 2026-03-08 13:25:31 |
| TXN-01009571 | DoorDash | $135.84 | $40.75 | $95.09 | 2026-03-08 13:18:45 |
| TXN-01012610 | UberEats | $93.42 | $28.03 | $65.39 | 2026-03-08 13:15:14 |
| TXN-01018554 | Square | $72.16 | $2.09 | $70.07 | 2026-03-08 13:14:00 |
| TXN-01015864 | Toast | $68.79 | $1.79 | $67.00 | 2026-03-08 13:12:58 |
| TXN-01018094 | Square | $99.35 | $2.88 | $96.47 | 2026-03-08 13:05:35 |
| TXN-01016261 | Toast | $82.92 | $2.16 | $80.76 | 2026-03-08 13:05:34 |
| TXN-01017716 | Square | $127.02 | $3.68 | $123.34 | 2026-03-08 13:03:48 |
| TXN-01013623 | UberEats | $55.72 | $16.72 | $39.00 | 2026-03-08 13:03:35 |
| TXN-01010018 | DoorDash | $126.20 | $37.86 | $88.34 | 2026-03-08 13:02:35 |
| TXN-01011427 | DoorDash | $102.62 | $30.79 | $71.83 | 2026-03-08 13:01:15 |
| TXN-01019370 | Clover | $87.83 | $2.11 | $85.72 | 2026-03-08 12:59:09 |
| TXN-01015465 | GrubHub | $135.03 | $40.51 | $94.52 | 2026-03-08 12:59:01 |
| TXN-01013229 | UberEats | $50.07 | $15.02 | $35.05 | 2026-03-08 12:58:58 |
| TXN-01015165 | GrubHub | $75.22 | $22.57 | $52.65 | 2026-03-08 12:56:02 |