Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01016354 | Toast | $85.15 | $2.21 | $82.94 | 2026-03-08 12:53:56 |
| TXN-01014083 | UberEats | $71.56 | $21.47 | $50.09 | 2026-03-08 12:53:22 |
| TXN-01011681 | DoorDash | $145.25 | $43.57 | $101.68 | 2026-03-08 12:52:34 |
| TXN-01010903 | DoorDash | $58.61 | $17.58 | $41.03 | 2026-03-08 12:51:52 |
| TXN-01014264 | UberEats | $118.02 | $35.41 | $82.61 | 2026-03-08 12:49:34 |
| TXN-01009741 | DoorDash | $95.55 | $28.66 | $66.89 | 2026-03-08 12:48:24 |
| TXN-01018110 | Square | $111.84 | $3.24 | $108.60 | 2026-03-08 12:48:08 |
| TXN-01015624 | GrubHub | $150.75 | $45.23 | $105.52 | 2026-03-08 12:46:27 |
| TXN-01010511 | DoorDash | $70.04 | $21.01 | $49.03 | 2026-03-08 12:44:43 |
| TXN-01019569 | Clover | $84.10 | $2.02 | $82.08 | 2026-03-08 12:42:29 |
| TXN-01017178 | Toast | $77.17 | $2.01 | $75.16 | 2026-03-08 12:42:15 |
| TXN-01019069 | Square | $89.88 | $2.61 | $87.27 | 2026-03-08 12:41:24 |
| TXN-01010577 | DoorDash | $72.23 | $21.67 | $50.56 | 2026-03-08 12:40:17 |
| TXN-01017922 | Square | $84.96 | $2.46 | $82.50 | 2026-03-08 12:36:50 |
| TXN-01009785 | DoorDash | $116.95 | $35.09 | $81.86 | 2026-03-08 12:35:22 |
| TXN-01013300 | UberEats | $124.69 | $37.41 | $87.28 | 2026-03-08 12:34:31 |
| TXN-01012123 | DoorDash | $139.40 | $41.82 | $97.58 | 2026-03-08 12:34:05 |
| TXN-01013908 | UberEats | $154.18 | $46.25 | $107.93 | 2026-03-08 12:33:34 |
| TXN-01016726 | Toast | $128.19 | $3.33 | $124.86 | 2026-03-08 12:32:50 |
| TXN-01009697 | DoorDash | $94.98 | $28.49 | $66.49 | 2026-03-08 12:28:14 |
| TXN-01017481 | Toast | $110.68 | $2.88 | $107.80 | 2026-03-08 12:28:14 |
| TXN-01011540 | DoorDash | $152.62 | $45.79 | $106.83 | 2026-03-08 12:26:33 |
| TXN-01015857 | Toast | $70.95 | $1.84 | $69.11 | 2026-03-08 12:23:23 |
| TXN-01016011 | Toast | $60.89 | $1.58 | $59.31 | 2026-03-08 12:20:42 |
| TXN-01016193 | Toast | $92.25 | $2.40 | $89.85 | 2026-03-08 12:20:39 |