Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01016774 | Toast | $94.42 | $2.45 | $91.97 | 2026-03-08 12:18:57 |
| TXN-01009874 | DoorDash | $126.41 | $37.92 | $88.49 | 2026-03-08 12:16:22 |
| TXN-01016711 | Toast | $39.81 | $1.04 | $38.77 | 2026-03-08 12:15:47 |
| TXN-01009814 | DoorDash | $103.24 | $30.97 | $72.27 | 2026-03-08 12:13:44 |
| TXN-01018487 | Square | $127.93 | $3.71 | $124.22 | 2026-03-08 12:13:05 |
| TXN-01010290 | DoorDash | $58.85 | $17.66 | $41.19 | 2026-03-08 12:11:21 |
| TXN-01009641 | DoorDash | $97.98 | $29.39 | $68.59 | 2026-03-08 12:08:19 |
| TXN-01011861 | DoorDash | $77.03 | $23.11 | $53.92 | 2026-03-08 12:07:44 |
| TXN-01009387 | DoorDash | $154.07 | $46.22 | $107.85 | 2026-03-08 12:06:21 |
| TXN-01016515 | Toast | $109.04 | $2.84 | $106.20 | 2026-03-08 12:06:16 |
| TXN-01014492 | UberEats | $78.26 | $23.48 | $54.78 | 2026-03-08 12:05:17 |
| TXN-01015219 | GrubHub | $123.26 | $36.98 | $86.28 | 2026-03-08 12:05:04 |
| TXN-01012459 | UberEats | $134.27 | $40.28 | $93.99 | 2026-03-08 12:03:17 |
| TXN-01019565 | Clover | $40.30 | $0.97 | $39.33 | 2026-03-08 12:02:56 |
| TXN-01018921 | Square | $61.02 | $1.77 | $59.25 | 2026-03-08 12:01:52 |
| TXN-01015442 | GrubHub | $110.15 | $33.05 | $77.10 | 2026-03-08 12:00:50 |
| TXN-01014737 | GrubHub | $80.16 | $24.05 | $56.11 | 2026-03-08 12:00:28 |
| TXN-01017240 | Toast | $47.25 | $1.23 | $46.02 | 2026-03-08 11:59:33 |
| TXN-01017935 | Square | $52.45 | $1.52 | $50.93 | 2026-03-08 11:58:22 |
| TXN-01013851 | UberEats | $86.31 | $25.89 | $60.42 | 2026-03-08 11:56:36 |
| TXN-01016431 | Toast | $125.95 | $3.27 | $122.68 | 2026-03-08 11:54:48 |
| TXN-01018641 | Square | $121.93 | $3.54 | $118.39 | 2026-03-08 11:53:15 |
| TXN-01014499 | UberEats | $84.44 | $25.33 | $59.11 | 2026-03-08 11:52:59 |
| TXN-01010719 | DoorDash | $129.04 | $38.71 | $90.33 | 2026-03-08 11:49:30 |
| TXN-01013108 | UberEats | $57.84 | $17.35 | $40.49 | 2026-03-08 11:40:37 |