Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01014797 | GrubHub | $47.75 | $14.32 | $33.43 | 2026-03-08 08:54:34 |
| TXN-01019768 | Clover | $131.59 | $3.16 | $128.43 | 2026-03-08 08:43:01 |
| TXN-01015967 | Toast | $66.68 | $1.73 | $64.95 | 2026-03-08 08:20:46 |
| TXN-01015153 | GrubHub | $130.34 | $39.10 | $91.24 | 2026-03-08 08:15:52 |
| TXN-01011952 | DoorDash | $125.04 | $37.51 | $87.53 | 2026-03-08 08:12:08 |
| TXN-01019435 | Clover | $47.18 | $1.13 | $46.05 | 2026-03-08 08:08:27 |
| TXN-01014099 | UberEats | $117.68 | $35.30 | $82.38 | 2026-03-08 08:03:01 |
| TXN-01011788 | DoorDash | $124.64 | $37.39 | $87.25 | 2026-03-08 07:59:12 |
| TXN-01017256 | Toast | $43.54 | $1.13 | $42.41 | 2026-03-08 07:29:00 |
| TXN-01010818 | DoorDash | $105.87 | $31.76 | $74.11 | 2026-03-08 07:28:58 |