Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01019880 | Clover | $86.60 | $2.08 | $84.52 | 2026-04-04 10:03:43 |
| TXN-01018987 | Square | $113.72 | $3.30 | $110.42 | 2026-04-04 10:03:12 |
| TXN-01010074 | DoorDash | $52.90 | $15.87 | $37.03 | 2026-04-04 10:00:35 |
| TXN-01016338 | Toast | $94.02 | $2.44 | $91.58 | 2026-04-04 09:51:16 |
| TXN-01015519 | GrubHub | $79.79 | $23.94 | $55.85 | 2026-04-04 09:45:35 |
| TXN-01012786 | UberEats | $54.85 | $16.45 | $38.40 | 2026-04-04 09:42:00 |
| TXN-01017847 | Square | $84.37 | $2.45 | $81.92 | 2026-04-04 09:37:18 |
| TXN-01012568 | UberEats | $150.98 | $45.29 | $105.69 | 2026-04-04 09:26:59 |
| TXN-01012655 | UberEats | $144.82 | $43.45 | $101.37 | 2026-04-04 09:25:29 |
| TXN-01014589 | UberEats | $145.71 | $43.71 | $102.00 | 2026-04-04 09:13:35 |
| TXN-01015417 | GrubHub | $87.64 | $26.29 | $61.35 | 2026-04-04 09:09:30 |
| TXN-01016985 | Toast | $46.81 | $1.22 | $45.59 | 2026-04-04 08:54:32 |
| TXN-01019991 | Clover | $51.95 | $1.25 | $50.70 | 2026-04-04 08:45:17 |
| TXN-01012906 | UberEats | $142.03 | $42.61 | $99.42 | 2026-04-04 08:41:05 |
| TXN-01018826 | Square | $51.14 | $1.48 | $49.66 | 2026-04-04 08:40:16 |
| TXN-01019405 | Clover | $115.00 | $2.76 | $112.24 | 2026-04-04 08:36:48 |
| TXN-01014014 | UberEats | $57.19 | $17.16 | $40.03 | 2026-04-04 08:05:18 |
| TXN-01018062 | Square | $108.00 | $3.13 | $104.87 | 2026-04-04 07:27:34 |
| TXN-01019860 | Clover | $110.50 | $2.65 | $107.85 | 2026-04-04 07:17:08 |
| TXN-01015746 | GrubHub | $147.72 | $44.32 | $103.40 | 2026-04-03 23:58:59 |
| TXN-01016482 | Toast | $60.11 | $1.56 | $58.55 | 2026-04-03 22:49:18 |
| TXN-01015099 | GrubHub | $130.22 | $39.07 | $91.15 | 2026-04-03 22:44:25 |
| TXN-01015210 | GrubHub | $139.66 | $41.90 | $97.76 | 2026-04-03 22:23:47 |
| TXN-01012084 | DoorDash | $53.24 | $15.97 | $37.27 | 2026-04-03 22:09:37 |
| TXN-01010517 | DoorDash | $85.42 | $25.63 | $59.79 | 2026-04-03 21:53:15 |