Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2999 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$306,669.85
Filtered tolls
$92,000.18
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01012093 | DoorDash | $138.22 | $41.47 | $96.75 | 2026-03-27 18:22:02 |
| TXN-01011075 | DoorDash | $66.08 | $19.82 | $46.26 | 2026-03-27 18:21:57 |
| TXN-01011732 | DoorDash | $101.46 | $30.44 | $71.02 | 2026-03-27 17:48:58 |
| TXN-01012302 | DoorDash | $110.21 | $33.06 | $77.15 | 2026-03-27 17:41:41 |
| TXN-01010008 | DoorDash | $94.97 | $28.49 | $66.48 | 2026-03-27 17:17:02 |
| TXN-01010348 | DoorDash | $48.86 | $14.66 | $34.20 | 2026-03-27 15:53:27 |
| TXN-01010406 | DoorDash | $48.00 | $14.40 | $33.60 | 2026-03-27 15:22:11 |
| TXN-01011188 | DoorDash | $131.49 | $39.45 | $92.04 | 2026-03-27 15:07:29 |
| TXN-01011746 | DoorDash | $136.05 | $40.82 | $95.23 | 2026-03-27 14:55:47 |
| TXN-01011170 | DoorDash | $111.96 | $33.59 | $78.37 | 2026-03-27 14:49:09 |
| TXN-01009619 | DoorDash | $86.92 | $26.08 | $60.84 | 2026-03-27 14:37:08 |
| TXN-01010633 | DoorDash | $85.25 | $25.57 | $59.68 | 2026-03-27 14:33:50 |
| TXN-01011123 | DoorDash | $98.04 | $29.41 | $68.63 | 2026-03-27 14:12:06 |
| TXN-01012157 | DoorDash | $104.27 | $31.28 | $72.99 | 2026-03-27 14:05:01 |
| TXN-01010245 | DoorDash | $125.21 | $37.56 | $87.65 | 2026-03-27 14:00:33 |
| TXN-01011171 | DoorDash | $123.17 | $36.95 | $86.22 | 2026-03-27 13:59:29 |
| TXN-01010170 | DoorDash | $111.77 | $33.53 | $78.24 | 2026-03-27 13:48:38 |
| TXN-01011889 | DoorDash | $150.98 | $45.29 | $105.69 | 2026-03-27 13:48:28 |
| TXN-01009727 | DoorDash | $131.21 | $39.36 | $91.85 | 2026-03-27 13:47:00 |
| TXN-01011366 | DoorDash | $96.76 | $29.03 | $67.73 | 2026-03-27 13:31:18 |
| TXN-01009491 | DoorDash | $142.18 | $42.65 | $99.53 | 2026-03-27 13:24:39 |
| TXN-01010529 | DoorDash | $54.68 | $16.40 | $38.28 | 2026-03-27 13:17:02 |
| TXN-01009654 | DoorDash | $127.08 | $38.12 | $88.96 | 2026-03-27 13:11:32 |
| TXN-01011477 | DoorDash | $70.90 | $21.27 | $49.63 | 2026-03-27 13:10:43 |
| TXN-01009359 | DoorDash | $56.72 | $17.02 | $39.70 | 2026-03-27 13:01:57 |