Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1499 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$135,557.15
Filtered tolls
$3,931.35
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01018204 | Square | $92.28 | $2.68 | $89.60 | 2026-03-17 07:33:07 |
| TXN-01018716 | Square | $45.29 | $1.31 | $43.98 | 2026-03-16 23:11:09 |
| TXN-01018157 | Square | $60.87 | $1.77 | $59.10 | 2026-03-16 21:34:31 |
| TXN-01018702 | Square | $99.96 | $2.90 | $97.06 | 2026-03-16 20:58:17 |
| TXN-01018133 | Square | $133.13 | $3.86 | $129.27 | 2026-03-16 20:58:02 |
| TXN-01017992 | Square | $121.79 | $3.53 | $118.26 | 2026-03-16 20:47:56 |
| TXN-01018011 | Square | $42.80 | $1.24 | $41.56 | 2026-03-16 20:34:57 |
| TXN-01018650 | Square | $105.59 | $3.06 | $102.53 | 2026-03-16 20:22:38 |
| TXN-01018273 | Square | $63.95 | $1.85 | $62.10 | 2026-03-16 20:01:38 |
| TXN-01018927 | Square | $71.71 | $2.08 | $69.63 | 2026-03-16 20:01:26 |
| TXN-01018621 | Square | $39.57 | $1.15 | $38.42 | 2026-03-16 19:43:44 |
| TXN-01017929 | Square | $54.16 | $1.57 | $52.59 | 2026-03-16 19:37:24 |
| TXN-01018416 | Square | $136.32 | $3.95 | $132.37 | 2026-03-16 19:20:54 |
| TXN-01017962 | Square | $107.77 | $3.13 | $104.64 | 2026-03-16 18:57:04 |
| TXN-01018866 | Square | $53.33 | $1.55 | $51.78 | 2026-03-16 18:50:01 |
| TXN-01018873 | Square | $103.46 | $3.00 | $100.46 | 2026-03-16 18:48:53 |
| TXN-01019036 | Square | $136.92 | $3.97 | $132.95 | 2026-03-16 18:48:24 |
| TXN-01018850 | Square | $100.24 | $2.91 | $97.33 | 2026-03-16 18:43:43 |
| TXN-01018847 | Square | $77.17 | $2.24 | $74.93 | 2026-03-16 18:26:48 |
| TXN-01018362 | Square | $92.36 | $2.68 | $89.68 | 2026-03-16 18:08:10 |
| TXN-01018183 | Square | $65.03 | $1.89 | $63.14 | 2026-03-16 17:58:51 |
| TXN-01019101 | Square | $131.89 | $3.82 | $128.07 | 2026-03-16 17:50:17 |
| TXN-01018615 | Square | $107.15 | $3.11 | $104.04 | 2026-03-16 17:43:49 |
| TXN-01018462 | Square | $68.18 | $1.98 | $66.20 | 2026-03-16 17:43:34 |
| TXN-01017857 | Square | $128.92 | $3.74 | $125.18 | 2026-03-16 17:30:27 |