Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1499 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$135,557.15
Filtered tolls
$3,931.35
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01018423 | Square | $142.99 | $4.15 | $138.84 | 2026-03-16 17:14:40 |
| TXN-01018387 | Square | $55.36 | $1.61 | $53.75 | 2026-03-16 16:15:50 |
| TXN-01018805 | Square | $38.51 | $1.12 | $37.39 | 2026-03-16 15:32:29 |
| TXN-01018467 | Square | $80.53 | $2.34 | $78.19 | 2026-03-16 14:42:33 |
| TXN-01018190 | Square | $120.61 | $3.50 | $117.11 | 2026-03-16 14:30:58 |
| TXN-01018232 | Square | $102.08 | $2.96 | $99.12 | 2026-03-16 14:24:39 |
| TXN-01018013 | Square | $134.68 | $3.91 | $130.77 | 2026-03-16 14:13:12 |
| TXN-01018812 | Square | $127.88 | $3.71 | $124.17 | 2026-03-16 14:12:39 |
| TXN-01017741 | Square | $48.98 | $1.42 | $47.56 | 2026-03-16 14:11:09 |
| TXN-01018951 | Square | $116.06 | $3.37 | $112.69 | 2026-03-16 13:54:36 |
| TXN-01018578 | Square | $100.09 | $2.90 | $97.19 | 2026-03-16 13:51:44 |
| TXN-01017853 | Square | $39.67 | $1.15 | $38.52 | 2026-03-16 13:51:35 |
| TXN-01018963 | Square | $65.46 | $1.90 | $63.56 | 2026-03-16 13:49:22 |
| TXN-01017948 | Square | $112.94 | $3.28 | $109.66 | 2026-03-16 13:48:59 |
| TXN-01018355 | Square | $71.81 | $2.08 | $69.73 | 2026-03-16 13:42:00 |
| TXN-01018391 | Square | $59.22 | $1.72 | $57.50 | 2026-03-16 13:35:11 |
| TXN-01018412 | Square | $137.19 | $3.98 | $133.21 | 2026-03-16 13:23:44 |
| TXN-01018038 | Square | $128.60 | $3.73 | $124.87 | 2026-03-16 13:22:04 |
| TXN-01018579 | Square | $113.92 | $3.30 | $110.62 | 2026-03-16 13:19:10 |
| TXN-01018424 | Square | $113.81 | $3.30 | $110.51 | 2026-03-16 13:10:10 |
| TXN-01017958 | Square | $99.66 | $2.89 | $96.77 | 2026-03-16 12:58:45 |
| TXN-01017977 | Square | $123.41 | $3.58 | $119.83 | 2026-03-16 12:56:38 |
| TXN-01018056 | Square | $71.16 | $2.06 | $69.10 | 2026-03-16 12:03:21 |
| TXN-01018788 | Square | $121.51 | $3.52 | $117.99 | 2026-03-16 12:00:38 |
| TXN-01018742 | Square | $111.10 | $3.22 | $107.88 | 2026-03-16 11:51:22 |