Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2356 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$237,888.87
Filtered tolls
$71,366.19
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01012526 | UberEats | $76.43 | $22.93 | $53.50 | 2026-03-24 12:52:51 |
| TXN-01014649 | UberEats | $60.29 | $18.09 | $42.20 | 2026-03-24 12:51:44 |
| TXN-01014435 | UberEats | $47.64 | $14.29 | $33.35 | 2026-03-24 12:51:29 |
| TXN-01014614 | UberEats | $159.02 | $47.71 | $111.31 | 2026-03-24 12:49:37 |
| TXN-01013500 | UberEats | $147.41 | $44.22 | $103.19 | 2026-03-24 12:46:39 |
| TXN-01012470 | UberEats | $149.69 | $44.91 | $104.78 | 2026-03-24 12:42:22 |
| TXN-01012794 | UberEats | $54.10 | $16.23 | $37.87 | 2026-03-24 12:40:59 |
| TXN-01012889 | UberEats | $83.24 | $24.97 | $58.27 | 2026-03-24 12:40:29 |
| TXN-01013979 | UberEats | $101.81 | $30.54 | $71.27 | 2026-03-24 12:39:10 |
| TXN-01013948 | UberEats | $142.05 | $42.62 | $99.43 | 2026-03-24 12:36:34 |
| TXN-01014606 | UberEats | $118.71 | $35.61 | $83.10 | 2026-03-24 12:28:53 |
| TXN-01013945 | UberEats | $147.06 | $44.12 | $102.94 | 2026-03-24 12:21:27 |
| TXN-01012876 | UberEats | $83.10 | $24.93 | $58.17 | 2026-03-24 12:13:31 |
| TXN-01013328 | UberEats | $67.22 | $20.17 | $47.05 | 2026-03-24 12:12:33 |
| TXN-01014474 | UberEats | $118.63 | $35.59 | $83.04 | 2026-03-24 12:06:13 |
| TXN-01012729 | UberEats | $116.32 | $34.90 | $81.42 | 2026-03-24 12:04:01 |
| TXN-01012545 | UberEats | $83.72 | $25.12 | $58.60 | 2026-03-24 11:58:42 |
| TXN-01014308 | UberEats | $116.12 | $34.84 | $81.28 | 2026-03-24 11:37:31 |
| TXN-01013331 | UberEats | $61.03 | $18.31 | $42.72 | 2026-03-24 11:28:13 |
| TXN-01013075 | UberEats | $130.40 | $39.12 | $91.28 | 2026-03-24 11:24:53 |
| TXN-01012846 | UberEats | $70.64 | $21.19 | $49.45 | 2026-03-24 11:10:03 |
| TXN-01014331 | UberEats | $150.08 | $45.02 | $105.06 | 2026-03-24 11:09:49 |
| TXN-01013313 | UberEats | $45.79 | $13.74 | $32.05 | 2026-03-24 11:08:09 |
| TXN-01012851 | UberEats | $62.71 | $18.81 | $43.90 | 2026-03-24 11:06:52 |
| TXN-01014391 | UberEats | $44.06 | $13.22 | $30.84 | 2026-03-24 11:05:53 |