Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01013419 | UberEats | $54.98 | $16.49 | $38.49 | 2026-04-03 20:49:43 |
| TXN-01017312 | Toast | $48.99 | $1.27 | $47.72 | 2026-04-03 20:42:45 |
| TXN-01016247 | Toast | $73.78 | $1.92 | $71.86 | 2026-04-03 20:40:01 |
| TXN-01019984 | Clover | $85.42 | $2.05 | $83.37 | 2026-04-03 20:36:47 |
| TXN-01018602 | Square | $86.46 | $2.51 | $83.95 | 2026-04-03 20:36:06 |
| TXN-01020037 | Clover | $85.38 | $2.05 | $83.33 | 2026-04-03 20:32:57 |
| TXN-01013787 | UberEats | $104.29 | $31.29 | $73.00 | 2026-04-03 20:32:06 |
| TXN-01013595 | UberEats | $77.33 | $23.20 | $54.13 | 2026-04-03 20:29:17 |
| TXN-01016335 | Toast | $117.20 | $3.05 | $114.15 | 2026-04-03 20:27:11 |
| TXN-01010788 | DoorDash | $149.40 | $44.82 | $104.58 | 2026-04-03 20:24:09 |
| TXN-01015166 | GrubHub | $120.87 | $36.26 | $84.61 | 2026-04-03 20:21:35 |
| TXN-01011642 | DoorDash | $135.69 | $40.71 | $94.98 | 2026-04-03 20:17:00 |
| TXN-01017284 | Toast | $135.08 | $3.51 | $131.57 | 2026-04-03 20:16:32 |
| TXN-01010340 | DoorDash | $53.25 | $15.97 | $37.28 | 2026-04-03 20:16:28 |
| TXN-01010473 | DoorDash | $98.12 | $29.44 | $68.68 | 2026-04-03 20:16:05 |
| TXN-01018153 | Square | $135.89 | $3.94 | $131.95 | 2026-04-03 20:15:07 |
| TXN-01013803 | UberEats | $96.57 | $28.97 | $67.60 | 2026-04-03 20:10:53 |
| TXN-01009710 | DoorDash | $64.09 | $19.23 | $44.86 | 2026-04-03 20:08:20 |
| TXN-01012462 | UberEats | $50.84 | $15.25 | $35.59 | 2026-04-03 20:06:46 |
| TXN-01010161 | DoorDash | $144.57 | $43.37 | $101.20 | 2026-04-03 20:06:05 |
| TXN-01019021 | Square | $102.91 | $2.98 | $99.93 | 2026-04-03 20:05:43 |
| TXN-01017222 | Toast | $89.11 | $2.32 | $86.79 | 2026-04-03 20:05:23 |
| TXN-01011158 | DoorDash | $117.87 | $35.36 | $82.51 | 2026-04-03 20:04:57 |
| TXN-01012086 | DoorDash | $87.86 | $26.36 | $61.50 | 2026-04-03 20:03:56 |
| TXN-01015817 | Toast | $77.68 | $2.02 | $75.66 | 2026-04-03 20:03:03 |