Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2999 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$306,669.85
Filtered tolls
$92,000.18
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01010892 | DoorDash | $141.59 | $42.48 | $99.11 | 2026-03-27 10:41:20 |
| TXN-01010132 | DoorDash | $112.06 | $33.62 | $78.44 | 2026-03-27 10:00:30 |
| TXN-01010233 | DoorDash | $65.40 | $19.62 | $45.78 | 2026-03-27 09:49:01 |
| TXN-01009871 | DoorDash | $55.83 | $16.75 | $39.08 | 2026-03-27 09:16:18 |
| TXN-01009652 | DoorDash | $99.80 | $29.94 | $69.86 | 2026-03-27 09:13:40 |
| TXN-01012097 | DoorDash | $49.34 | $14.80 | $34.54 | 2026-03-27 09:13:02 |
| TXN-01010609 | DoorDash | $110.35 | $33.10 | $77.25 | 2026-03-27 08:45:57 |
| TXN-01011602 | DoorDash | $50.59 | $15.18 | $35.41 | 2026-03-27 08:40:41 |
| TXN-01011843 | DoorDash | $121.21 | $36.36 | $84.85 | 2026-03-27 08:39:06 |
| TXN-01012127 | DoorDash | $112.86 | $33.86 | $79.00 | 2026-03-27 08:29:22 |
| TXN-01011059 | DoorDash | $60.70 | $18.21 | $42.49 | 2026-03-27 08:26:51 |
| TXN-01011810 | DoorDash | $53.15 | $15.94 | $37.21 | 2026-03-27 08:20:58 |
| TXN-01011774 | DoorDash | $139.53 | $41.86 | $97.67 | 2026-03-27 07:37:06 |
| TXN-01011609 | DoorDash | $45.65 | $13.69 | $31.96 | 2026-03-26 22:49:58 |
| TXN-01012246 | DoorDash | $79.83 | $23.95 | $55.88 | 2026-03-26 22:40:11 |
| TXN-01011252 | DoorDash | $49.10 | $14.73 | $34.37 | 2026-03-26 22:36:31 |
| TXN-01009734 | DoorDash | $127.99 | $38.40 | $89.59 | 2026-03-26 21:57:53 |
| TXN-01009924 | DoorDash | $62.76 | $18.83 | $43.93 | 2026-03-26 21:37:04 |
| TXN-01009902 | DoorDash | $75.60 | $22.68 | $52.92 | 2026-03-26 21:02:36 |
| TXN-01011278 | DoorDash | $124.31 | $37.29 | $87.02 | 2026-03-26 21:00:27 |
| TXN-01011638 | DoorDash | $135.55 | $40.66 | $94.89 | 2026-03-26 20:56:29 |
| TXN-01011154 | DoorDash | $100.96 | $30.29 | $70.67 | 2026-03-26 20:55:45 |
| TXN-01011504 | DoorDash | $57.70 | $17.31 | $40.39 | 2026-03-26 20:55:28 |
| TXN-01012141 | DoorDash | $156.95 | $47.08 | $109.87 | 2026-03-26 20:54:12 |
| TXN-01011350 | DoorDash | $145.68 | $43.70 | $101.98 | 2026-03-26 20:32:27 |