Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1499 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$135,557.15
Filtered tolls
$3,931.35
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01017876 | Square | $81.81 | $2.37 | $79.44 | 2026-03-16 11:38:17 |
| TXN-01018066 | Square | $126.27 | $3.66 | $122.61 | 2026-03-16 11:18:32 |
| TXN-01019053 | Square | $117.97 | $3.42 | $114.55 | 2026-03-16 10:25:24 |
| TXN-01017744 | Square | $88.32 | $2.56 | $85.76 | 2026-03-16 10:06:18 |
| TXN-01017945 | Square | $130.56 | $3.79 | $126.77 | 2026-03-16 09:15:50 |
| TXN-01018458 | Square | $50.81 | $1.47 | $49.34 | 2026-03-16 09:12:16 |
| TXN-01018807 | Square | $138.54 | $4.02 | $134.52 | 2026-03-15 23:14:35 |
| TXN-01018986 | Square | $52.19 | $1.51 | $50.68 | 2026-03-15 21:50:06 |
| TXN-01018138 | Square | $45.60 | $1.32 | $44.28 | 2026-03-15 21:42:58 |
| TXN-01017843 | Square | $142.63 | $4.14 | $138.49 | 2026-03-15 21:24:01 |
| TXN-01018320 | Square | $117.47 | $3.41 | $114.06 | 2026-03-15 21:19:08 |
| TXN-01017794 | Square | $63.85 | $1.85 | $62.00 | 2026-03-15 21:13:24 |
| TXN-01018022 | Square | $117.56 | $3.41 | $114.15 | 2026-03-15 21:10:52 |
| TXN-01018431 | Square | $107.28 | $3.11 | $104.17 | 2026-03-15 20:54:16 |
| TXN-01018334 | Square | $76.66 | $2.22 | $74.44 | 2026-03-15 20:46:53 |
| TXN-01018468 | Square | $117.26 | $3.40 | $113.86 | 2026-03-15 20:22:24 |
| TXN-01018879 | Square | $58.73 | $1.70 | $57.03 | 2026-03-15 20:03:06 |
| TXN-01017913 | Square | $99.66 | $2.89 | $96.77 | 2026-03-15 19:56:48 |
| TXN-01018664 | Square | $113.58 | $3.29 | $110.29 | 2026-03-15 19:50:07 |
| TXN-01018785 | Square | $116.26 | $3.37 | $112.89 | 2026-03-15 19:37:38 |
| TXN-01018105 | Square | $75.86 | $2.20 | $73.66 | 2026-03-15 19:33:14 |
| TXN-01017959 | Square | $118.48 | $3.44 | $115.04 | 2026-03-15 19:11:02 |
| TXN-01018598 | Square | $116.47 | $3.38 | $113.09 | 2026-03-15 18:38:57 |
| TXN-01018691 | Square | $55.62 | $1.61 | $54.01 | 2026-03-15 18:23:39 |
| TXN-01018503 | Square | $99.88 | $2.90 | $96.98 | 2026-03-15 18:18:47 |