Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1499 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$135,557.15
Filtered tolls
$3,931.35
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01018156 | Square | $53.20 | $1.54 | $51.66 | 2026-03-15 17:59:24 |
| TXN-01018980 | Square | $142.89 | $4.14 | $138.75 | 2026-03-15 17:56:24 |
| TXN-01017730 | Square | $40.52 | $1.18 | $39.34 | 2026-03-15 17:36:34 |
| TXN-01018165 | Square | $45.51 | $1.32 | $44.19 | 2026-03-15 17:31:50 |
| TXN-01018282 | Square | $57.82 | $1.68 | $56.14 | 2026-03-15 17:03:40 |
| TXN-01018548 | Square | $90.43 | $2.62 | $87.81 | 2026-03-15 16:59:27 |
| TXN-01017986 | Square | $100.90 | $2.93 | $97.97 | 2026-03-15 16:37:43 |
| TXN-01018209 | Square | $75.81 | $2.20 | $73.61 | 2026-03-15 16:29:14 |
| TXN-01019016 | Square | $99.52 | $2.89 | $96.63 | 2026-03-15 16:11:27 |
| TXN-01017865 | Square | $43.02 | $1.25 | $41.77 | 2026-03-15 14:58:52 |
| TXN-01018178 | Square | $117.91 | $3.42 | $114.49 | 2026-03-15 14:44:36 |
| TXN-01018498 | Square | $116.95 | $3.39 | $113.56 | 2026-03-15 14:25:20 |
| TXN-01017823 | Square | $77.44 | $2.25 | $75.19 | 2026-03-15 14:19:04 |
| TXN-01018519 | Square | $105.60 | $3.06 | $102.54 | 2026-03-15 14:03:57 |
| TXN-01018492 | Square | $69.84 | $2.03 | $67.81 | 2026-03-15 13:46:38 |
| TXN-01017980 | Square | $114.80 | $3.33 | $111.47 | 2026-03-15 13:41:52 |
| TXN-01018461 | Square | $121.32 | $3.52 | $117.80 | 2026-03-15 13:35:54 |
| TXN-01018477 | Square | $83.23 | $2.41 | $80.82 | 2026-03-15 13:15:09 |
| TXN-01018195 | Square | $135.77 | $3.94 | $131.83 | 2026-03-15 13:02:12 |
| TXN-01017694 | Square | $124.94 | $3.62 | $121.32 | 2026-03-15 12:54:10 |
| TXN-01018034 | Square | $39.00 | $1.13 | $37.87 | 2026-03-15 12:53:18 |
| TXN-01019177 | Square | $130.30 | $3.78 | $126.52 | 2026-03-15 12:23:51 |
| TXN-01017784 | Square | $106.05 | $3.08 | $102.97 | 2026-03-15 12:06:09 |
| TXN-01018895 | Square | $133.64 | $3.88 | $129.76 | 2026-03-15 12:04:39 |
| TXN-01018455 | Square | $110.12 | $3.19 | $106.93 | 2026-03-15 11:53:33 |