Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01018300 | Square | $112.06 | $3.25 | $108.81 | 2026-04-03 18:23:02 |
| TXN-01016296 | Toast | $62.64 | $1.63 | $61.01 | 2026-04-03 18:22:25 |
| TXN-01011916 | DoorDash | $130.68 | $39.20 | $91.48 | 2026-04-03 18:15:21 |
| TXN-01014860 | GrubHub | $61.95 | $18.59 | $43.36 | 2026-04-03 18:13:35 |
| TXN-01015278 | GrubHub | $68.23 | $20.47 | $47.76 | 2026-04-03 18:13:17 |
| TXN-01012016 | DoorDash | $61.00 | $18.30 | $42.70 | 2026-04-03 18:12:50 |
| TXN-01015208 | GrubHub | $134.79 | $40.44 | $94.35 | 2026-04-03 18:12:39 |
| TXN-01018511 | Square | $100.68 | $2.92 | $97.76 | 2026-04-03 18:12:22 |
| TXN-01018997 | Square | $46.57 | $1.35 | $45.22 | 2026-04-03 18:11:53 |
| TXN-01014089 | UberEats | $147.19 | $44.16 | $103.03 | 2026-04-03 18:11:28 |
| TXN-01014101 | UberEats | $50.53 | $15.16 | $35.37 | 2026-04-03 18:10:46 |
| TXN-01018113 | Square | $54.70 | $1.59 | $53.11 | 2026-04-03 18:08:33 |
| TXN-01010752 | DoorDash | $80.00 | $24.00 | $56.00 | 2026-04-03 18:06:47 |
| TXN-01018790 | Square | $85.09 | $2.47 | $82.62 | 2026-04-03 18:05:18 |
| TXN-01016399 | Toast | $44.78 | $1.16 | $43.62 | 2026-04-03 18:04:09 |
| TXN-01010060 | DoorDash | $140.40 | $42.12 | $98.28 | 2026-04-03 18:02:10 |
| TXN-01015355 | GrubHub | $73.56 | $22.07 | $51.49 | 2026-04-03 18:01:36 |
| TXN-01018649 | Square | $88.06 | $2.55 | $85.51 | 2026-04-03 17:58:22 |
| TXN-01009475 | DoorDash | $129.95 | $38.98 | $90.97 | 2026-04-03 17:58:17 |
| TXN-01017615 | Toast | $108.20 | $2.81 | $105.39 | 2026-04-03 17:57:01 |
| TXN-01011809 | DoorDash | $118.70 | $35.61 | $83.09 | 2026-04-03 17:56:27 |
| TXN-01010346 | DoorDash | $120.11 | $36.03 | $84.08 | 2026-04-03 17:56:07 |
| TXN-01011122 | DoorDash | $96.98 | $29.09 | $67.89 | 2026-04-03 17:54:43 |
| TXN-01011305 | DoorDash | $129.87 | $38.96 | $90.91 | 2026-04-03 17:54:31 |
| TXN-01012859 | UberEats | $112.01 | $33.60 | $78.41 | 2026-04-03 17:53:52 |