Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2356 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$237,888.87
Filtered tolls
$71,366.19
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01012643 | UberEats | $64.15 | $19.25 | $44.90 | 2026-03-23 10:29:51 |
| TXN-01014281 | UberEats | $93.08 | $27.92 | $65.16 | 2026-03-23 10:19:42 |
| TXN-01013240 | UberEats | $124.83 | $37.45 | $87.38 | 2026-03-23 10:18:55 |
| TXN-01014444 | UberEats | $126.83 | $38.05 | $88.78 | 2026-03-23 10:12:50 |
| TXN-01013610 | UberEats | $84.65 | $25.39 | $59.26 | 2026-03-23 10:02:59 |
| TXN-01013829 | UberEats | $95.82 | $28.75 | $67.07 | 2026-03-23 09:47:52 |
| TXN-01013601 | UberEats | $62.90 | $18.87 | $44.03 | 2026-03-23 09:32:49 |
| TXN-01013288 | UberEats | $75.70 | $22.71 | $52.99 | 2026-03-23 09:27:20 |
| TXN-01013845 | UberEats | $130.81 | $39.24 | $91.57 | 2026-03-23 09:02:50 |
| TXN-01013024 | UberEats | $147.72 | $44.32 | $103.40 | 2026-03-23 08:50:09 |
| TXN-01012997 | UberEats | $153.66 | $46.10 | $107.56 | 2026-03-23 08:29:06 |
| TXN-01014221 | UberEats | $58.77 | $17.63 | $41.14 | 2026-03-23 07:33:27 |
| TXN-01014342 | UberEats | $106.87 | $32.06 | $74.81 | 2026-03-22 23:55:17 |
| TXN-01012696 | UberEats | $151.23 | $45.37 | $105.86 | 2026-03-22 23:42:33 |
| TXN-01014137 | UberEats | $61.70 | $18.51 | $43.19 | 2026-03-22 23:13:08 |
| TXN-01012799 | UberEats | $95.55 | $28.66 | $66.89 | 2026-03-22 22:53:54 |
| TXN-01013475 | UberEats | $78.10 | $23.43 | $54.67 | 2026-03-22 22:36:50 |
| TXN-01012388 | UberEats | $118.22 | $35.47 | $82.75 | 2026-03-22 22:24:20 |
| TXN-01012625 | UberEats | $145.26 | $43.58 | $101.68 | 2026-03-22 22:20:51 |
| TXN-01012488 | UberEats | $144.04 | $43.21 | $100.83 | 2026-03-22 21:57:32 |
| TXN-01013030 | UberEats | $82.07 | $24.62 | $57.45 | 2026-03-22 21:39:53 |
| TXN-01014272 | UberEats | $115.87 | $34.76 | $81.11 | 2026-03-22 21:18:36 |
| TXN-01012947 | UberEats | $94.30 | $28.29 | $66.01 | 2026-03-22 20:47:54 |
| TXN-01014122 | UberEats | $126.74 | $38.02 | $88.72 | 2026-03-22 20:43:01 |
| TXN-01013241 | UberEats | $113.04 | $33.91 | $79.13 | 2026-03-22 20:38:53 |